E. Stuttgart (ˈʃtʊtgaɐ̯t is the capital of the state of Baden-Württemberg in southern Germany. Erfurt (ˈɛɐ̯fʊɐ̯t is a City in central Germany. It is the Capital of the state of Thuringia with a population of 202619 (2006 Breuninger GmbH & Co. , is a Stuttgart-based German department store retailer trading under the name Breuninger. Stuttgart (ˈʃtʊtgaɐ̯t is the capital of the state of Baden-Württemberg in southern Germany. Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. Targeted mainly at up-market shoppers, the Breuninger range is mainly restricted to fashion, clothing and premium household wares.
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Headquarters
Breuninger was founded in 1881 on the same site it occupies today at the centre of Stuttgart on Marktplatz (market square). This head office outlet now covers 35,000 sq m and is one of the largest of its kind in the whole of Germany. In terms of privately-owned department stores, Breuninger's head office outlet in Stuttgart is the second largest in Europe (after Harrods). Harrods is a Department store located on Brompton Road in Knightsbridge, London, England.
The shop facade is known for its simplicity and austere appearance, in stark contrast to other premium department stores.
In 1989 the company's head office outlet in Stuttgart was extended such that it now embraces a pedestrian zone which runs through the centre of the shop and is still open to the public after closing. Car-free zones (also known as auto-free zones and pedestrian zones) are areas of a city or town in which automobile traffic is prohibited
Department stores
Breuninger is a household name in the Federal State of Baden-Württemberg but over the past 2 decades it has gradually been expanding its presence to other major German cities
- Erfurt
- Freiburg im Breisgau (through acquisition of Schneider)
- Karlsruhe (through acquisition of Schneider)
- Leipzig
- Ludwigsburg (part of a major shopping centre called Breuningerland)
- Nürnberg
- Reutlingen
- Sindelfingen (part of a major shopping centre called Breuningerland)
- Stuttgart
- Sulzbach (in the Frankfurt Main-Taunus-Zentrum shopping centre)
History
The first Breuninger department store, now referred to as its head office outlet, was established in 1881 by Eduard Breuninger in Stuttgart after taking over the house of E. Baden-Württemberg is one of the 16 states ( Bundesländer) of the Federal Republic of Germany. Erfurt (ˈɛɐ̯fʊɐ̯t is a City in central Germany. It is the Capital of the state of Thuringia with a population of 202619 (2006 Karlsruhe (ˈkaɐ̯lsʁuːə population 285812 in 2006 is a city in the south west of Germany, in the Bundesland Baden-Württemberg, located near This sort of fix restores section edit linkpoints to where they belong Ludwigsburg is a city in Germany, about 12 km (7 miles north of Stuttgart 's city center near the river Neckar. Reutlingen is a city in southern Baden-Württemberg, Germany. Sindelfingen is a town in the German state of Baden-Württemberg. Stuttgart (ˈʃtʊtgaɐ̯t is the capital of the state of Baden-Württemberg in southern Germany. Sulzbach is a municipality in the Main-Taunus district in Hesse, Germany. Year 1881 ( MDCCCLXXXI) was a Common year starting on Saturday (link will display the full calendar of the Gregorian calendar (or a Common L. Ostermayer on Marktplatz. Within years Breuninger had extended the shopping area to the upper floors of the building. In 1888 Breuninger moved his premises to a building in nearby Münzstraße but the lack of space forced him to use both houses for selling again.
By 1903 the building had to be replaced by larger premises and after a further two rounds of expansion, in 1931 Breuninger was operating on the new site on Marktstraße.
On his death in 1931 the company passed into the hands of Eduard's son, Alfred .
Bombing during the 2nd World War wreaked havoc on all premises owned by the retailer. World War II, or the Second World War, (often abbreviated WWII) was a global military conflict which involved a majority of the world's nations, including With the death of Alfred in 1947, the company passed into the 3rd generation. Heinz Breuninger took many years to retutn the retailer to its former glory.
In 1952 the company launched its Breuni bear mascot which is still used in marketing campaigns today and is a favourite among children. The term mascot – defined as a term for any person animal or object thought to bring Luck – colloquially includes anything used to represent a group with a common
In the 1960s Breuninger underwent a transition from a purveyor of textiles to a broader scale department store. A textile is a flexible material comprised of a network of natural or artificial Fibres often referred to as thread or Yarn. The number of customers visiting the store from outside Stuttgart had been declining for years so the retailer expanded its range to adapt to changing demands.
Expansion took a further new turn in the 1970s with new stores outside Stuttgart. The first "Breuningerland", a major multi-store shopping centre also encompassing sublets, was opened in Ludwigsburg to the north of Stuttgart in 1973. Ludwigsburg is a city in Germany, about 12 km (7 miles north of Stuttgart 's city center near the river Neckar. In 1980 a second Breuningerland was built in Sindelfingen to the south of Stuttgart. Sindelfingen is a town in the German state of Baden-Württemberg. Both sites continue to make a major contribution to company sales.
In the 1970s, the owner at the time, Heinz Breuninger started to groom the newly appointed Willem G. van Agtmael as his successor. Heinz Breuninger died in 1980 at the age of 60 at which point van Agtmael took over at the helm. Van Agtmael forged ahead with expansion plans with the first Breuninger outlets after the fall of the Berlin Wall in Dresden and Leipzig. The Berlin Wall (Berliner Mauer was a physical barrier separating West Berlin from the German Democratic Republic (GDR ( East Germany) including Dresden (etymologically from Old Sorbian Drežďany, meaning people of the riverside forest, Drježdźany is the Capital city of the German This sort of fix restores section edit linkpoints to where they belong Nine other outlets have been opened since this time.
Since March 2006 the company has been operating its head office outlet as a flagship store in an attempt to position the shop as a luxury outlet on a par with Harrods of London. flagship is the lead ship in a fleet of vessels a designation given on account of being either the largest fastest newest most heavily armed or for publicity purposes the most well Harrods is a Department store located on Brompton Road in Knightsbridge, London, England.
A number of outlets had to be closed in 2006 due to poor sales, including the store in Würzburg. Würzburg (ˈvʏɐ̯ʦbʊɐ̯k is a city in the region of Franconia which lies in the northern tip of Bavaria, Germany The Breuninger store in Dresden was subsequently closed down in February 2008. Dresden (etymologically from Old Sorbian Drežďany, meaning people of the riverside forest, Drježdźany is the Capital city of the German
Store trivia, firsts, criticism
- Breuninger was one of the first German outlets to install lifts and elevators in the 1950s. An elevator or lift is a Transport device used to move people or goods vertically from one floor to another
- In 1959 Breuninger was the first German retailer to introduce a loyalty card. Loyalty programs are structured marketing efforts that reward and therefore encourage loyal buying behaviour — behaviour which is potentially of benefit to the firm The card is still in use today.
- The company was the first retailer in Germany to provide a multi-storey car park, based on trends in America.
- Since the 1920s company staff working on the shop floor have been obliged to wear clothing in white, black or grey.
- In late 2006 Breuninger was the target of animal rights activists demonstrating against the sale of furs and fashion shows with models wearing fur. "Animal liberation" redirects here for other uses see Animal liberation (disambiguation.
References
This page is a direct translation of the German Wikipedia entry.
External references
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