Book of Cool is an award-winning global entertainment format created and owned by London, United Kingdom based producers Ocelot Productions. See also Entertainment (disambiguation and The Entertainer (disambiguation Entertainment is an activity designed to give people London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located The main purpose is to publicly provide certain captured film footage of the world’s "coolest" exponents of sports and skills in action, as well as divulging "secrets" of some of the moves. Sport is an Activity that is governed by a set of rules or Customs and often engaged in competitively The Today Show on December 6, 2005 listed the Book of Cool as one of the "Top 10 gifts of 2005. Today, also referred to as The Today Show, is an American morning news and talk show airing weekday mornings on NBC. "