Bevo was a non-alcoholic malt beverage, or near beer, brewed in the United States by Anheuser-Busch. Malt beverage is an American term for both alcoholic and non-alcoholic fermented Beverages in which the primary ingredient is Barley, which has Low-alcohol beer (also non-alcoholic or NA beer, small beer, or small ale or near-beer) is Beer with very The United States of America —commonly referred to as the Anheuser-Busch Companies Inc ( (ˈænhаɪzər bʊʃ is the largest Brewing company in the United States with a 48 It enjoyed its greatest success during prohibition, when beer was illegal. Prohibition of alcohol, often referred to simply as prohibition, also known as Noble Experiment, refers to a Sumptuary law which prohibits Alcohol Beer is the world's oldest and most widely consumed Alcoholic beverage and the third most popular drink overall after water and tea

The Anheuser-Busch company started brewing Bevo when alcoholic beverages were prohibited in 1916 [1] by the United States armed forces. Year 1916 ( MCMXVI) was a Leap year starting on Saturday (link will display the full calendar of the Gregorian calendar (or a Leap year The United States Armed Forces are the overall unified military forces of the United States Production rose greatly with national prohibition in 1919, and Bevo was by far the most popular of the many "cereal beverages" or "near beers" of the time. Prohibition of alcohol, often referred to simply as prohibition, also known as Noble Experiment, refers to a Sumptuary law which prohibits Alcohol Year 1919 ( MCMXIX) was a Common year starting on Wednesday (link will display the full calendar of the Gregorian calendar (or a Common At the peak of its popularity in the early 1920s, more than five million cases of Bevo were sold annually. The 1920s is sometimes referred to as the " Jazz Age " or the " Roaring Twenties " when speaking about the United States and Canada

Labels on the bottles billed it as "Bevo the Beverage". The name "Bevo" was coined from the word "beverage" and the Slavic languages word for beer "pivo", and was pronounced "Bee-vo". The Slavic languages (also called Slavonic languages) a group of closely related Languages of the Slavic peoples and a subgroup of Indo-European languages

Some Bevo advertising featured the character "Renard the Fox" (based on the protagonist of a medieval French folk-tale), and promotional mugs with this character were manufactured. Reynard the Fox, also known as Renard, Renart, Reinard, Reinecke, Reinhardus, Reynardt, Reynaerde This article is about the country For a topic outline on this subject see List of basic France topics. In 1930 Anheuser-Busch built a series of boat-bodied cars in its St. Louis shops called the "Bevo Boats" which were used for promotion. Seven are believed to have been built on Pierce-Arrow 8-cylinder chassis while one surviving example was based upon 1930 Cadillac 353 V8. If you were looking for the Peirce arrow, you will find it here.

A contemporary advertisement read "Cooling and invigorating, Bevo the Beverage. Order by the case from your grocer, druggist, or dealer. " The paper label on the back of the bottle read "The All-Year-Round Soft Drink. Appetizing - Healthful - Nutritious - Refreshing. Milk or water may contain bacteria. BEVO never does. "

Bevo became part of the popular culture of the time, and is mentioned in various popular songs and Vaudeville skits of the era. Vaudeville was a Genre of variety entertainment prevalent on the stage in the United States and Canada, from the early 1880s This led to secondary slang uses of the word; for example, in American military slang a young and inexperienced officer was called a "Bevo". A military is an Organization authorized by its Nation to use force usually including use of Weapons in defending its Country (or by attacking

Irving Berlin included a paean to the drink, "You Can't Stay Up on Bevo", in his 1917 army revue, Yip Yip Yaphank. Irving Berlin (11 May 1888 &ndash 22 September 1989 was a Russian-born American Composer and Lyricist, and one of the most prolific American songwriters From idea to the stage The commanding officer at Camp Upton had wanted to build a community building on the grounds of the army base and thought that Sgt

In the late 1920s smuggled bootleg beer and liquor as well as "homebrew", cut into Bevo's marketshare. Rum-running is the business of Smuggling or transporting of Alcoholic beverages illegally usually to circumvent Taxation or Prohibition. Homebrewing typically refers to the Brewing of Beer and similar Alcoholic beverages (and sometimes soft drinks on a very small scale as a Hobby With sales flattening to 100,000 cases by 1929, Anheuser-Busch stopped production. Year 1929 ( MCMXXIX) was a Common year starting on Tuesday (link will display the full calendar of the Gregorian calendar.

The Bevo building, with the Renard character prominently displayed at the corners, still operates as a bottling facility at their main brewery in St. Louis, Missouri. The landmark Bevo Mill, constructed by Augustus Busch in 1917, remains a popular restaurant. Year 1917 ( MCMXVII) was a Common year starting on Monday (link will display the full calendar of the Gregorian calendar (or a Common year

Decades later, Bevo was mentioned in the song "Trouble" in the musical The Music Man as a reference to the culture of the earlier generation. The Music Man is a musical with book music and lyrics by Meredith Willson.

See also

• Near beer
• Non-alcoholic beer