- For a list of vehicles that have been badge engineered, see: List of badge engineered vehicles. This is a list of passenger vehicles that have been considered to be the result of "badge engineering"
Badge engineering is a term that describes the rebadging of one product (especially cars) as another. A badge is a device, patch or accoutrement which is presented or displayed to indicate some feat of service a special accomplishment a symbol of authority granted by taking Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years to gain acceptance), it is often more cost effective to rebadge a single product multiple times. While differences were originally confined to the badges used on the model, more typically it involves slight styling differences, usually limited to the headlights, tail lights, and front and rear fascias. Confusingly fascia is used for two completely different things in the Automotive world The term derives from the trademark emblems (once made of pot metal) fastened inside or onto the outside of the car. Pot metal is a slang term that refers to alloys that consist of inexpensive low-melting point metals used to make fast inexpensive castings
However, excessive badge engineering can be problematic for car companies, and even detrimental (The Rootes Group, BMC/British Leyland, Plymouth and Eagle are examples). Plymouth (founded 1928 - dissolved 2001 is a Marque of Automobile based in the United States, marketed by the Chrysler Corporation Eagle was a Marque of the Chrysler Corporation following the purchase of American Motors Corporation (AMC and aimed at the enthusiast driver Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either. Another good example was the Chrysler Crossfire, which was essentially a Mercedes-Benz SLK, as the sharing of technology with the less prestigious Chrysler marque hurt the "exclusivity" reputation of Mercedes. The Chrysler Crossfire is a Rear-wheel drive, Sports car marketed by Chrysler as both coupé and roadster and built for Chrysler The SLK is a compact Roadster manufactured by Mercedes-Benz in two generations R170 and R171, since 1997
Badge engineering is common, but it should not be confused with platform sharing within a company. An automobile platform is a shared set of common design engineering and production efforts as well as major components over a number of outwardly distinct models and even types of Platform sharing is different from rebadging, as an automobile platform may be used in many different ways and applications, such as using a single platform to produce and sell a sedan and an SUV. A sport utility vehicle ( SUV) is a generic marketing description for a rugged automotive vehicle similar to a Station wagon but built on a light-truck chassis Two such products are legitimately different automobiles, whereas badge engineering involves the sale of essentially a single vehicle.
Different types of badge engineering
Badge engineering often occurs when an individual manufacturer, such as General Motors, owns a portfolio of different brands, and markets the same car under a different brand. General Motors Corporation ( GM) ( is a multinational automobile manufacturer founded in 1908 and headquartered in the United States. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a It may be done to expand the ranges of different brands in one market without developing completely new models, such as selling one car as a Chevrolet, a Pontiac, and a Saturn by GM in the United States. Chevrolet (ˌʃɛvroʊˈleɪ - French origin (also known as Chevy) is a Brand of Automobile, produced by General Motors (GM Pontiac is a Brand of Automobiles produced by General Motors that has been sold in the United States, Canada and Mexico Saturn is a division of the General Motors Corporation and a brand of Automobiles It was established on January 7, 1985. General Motors Corporation ( GM) ( is a multinational automobile manufacturer founded in 1908 and headquartered in the United States. The United States of America —commonly referred to as the It may also be done to sell the same model in different regions and markets simply under a different name. For example, cars built by Daewoo, now owned by GM, are now only badged as Daewoos in South Korea and Vietnam. This article is about the Chaebol Daewoo Group For the Korean auto company Daewoo Motors that is associated with Chevrolet, see GM Daewoo. General Motors Corporation ( GM) ( is a multinational automobile manufacturer founded in 1908 and headquartered in the United States. South Korea, officially the Republic of Korea and often referred to as Korea ( Korean: 대한민국 tɛː Vietnam (ˌviːɛtˈnɑːm Việt Nam) officially In other markets, they are now badged as Chevrolets. Chevrolet (ˌʃɛvroʊˈleɪ - French origin (also known as Chevy) is a Brand of Automobile, produced by General Motors (GM Similarly, in Australia and New Zealand, where Daewoo was unsuccessful, they are now rebadged as Holden models. For a topic outline on this subject see List of basic Australia topics. New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island GM Holden Ltd is an Australian automaker based in Port Melbourne Victoria. The Australian car manufacturing industry experienced major badge reengineering during the 1990s as part of the failed Button car plan.
Another way badge engineering may occur is when two separate companies pool resources by operating a joint venture to create a product, then selling it each as their own, or trading off products that each brand lacks in its lineup. A prime example of this would be the first-generation Honda Odyssey being rebadged as an Isuzu Oasis because Isuzu needed a minivan, while the Isuzu Rodeo was rebadged as the Honda Passport because Honda had the need for an SUV. The Honda Odyssey is a Minivan, or "large MPV" produced by the Japanese automaker Honda since 1994 The Isuzu Oasis is a Minivan produced as result of an agreement between Isuzu and Honda from 1996 to 1999 ( is a Japanese car commercial vehicle and heavy truck manufacturing company, headquartered in Tokyo. The Isuzu MU Wizard was a Compact SUV made by Japan -based manufacturer Isuzu. The Honda Passport was a Compact SUV produced by Isuzu, released in 1994 as Honda 's first entry in the truck market for the United States () is a Multinational corporation, engine Manufacturer and engineering corporation headquartered in Japan. A sport utility vehicle ( SUV) is a generic marketing description for a rugged automotive vehicle similar to a Station wagon but built on a light-truck chassis
Language problems or marketing decisions may lead to a car being given a different model name in a certain country (for example, the Mitsubishi Pajero is called the Montero in Spanish-speaking countries and North America and the Shogun in the UK) although this may not constitute badge engineering as the car is still sold under the same brand name. A language is a dynamic set of visual auditory or tactile Symbols of Communication and the elements used to manipulate them In popular usage "marketing" is the promotion of products especially Advertising and Branding However in professional usage the term has a wider meaning of The Mitsubishi Pajero (pəˈhɛroʊ pɑˈxɛroʊ is a Sport utility vehicle manufactured by Mitsubishi Motors. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located The Buick LaCrosse was sold as the Buick Allure in Canada, as la crosse means masturbation or swindling in Québecois slang. The Buick LaCrosse is a Mid-size car produced by the Buick division of American automaker General Motors since 2004 as the 2005 model year The Buick LaCrosse is a Mid-size car produced by the Buick division of American automaker General Motors since 2004 as the 2005 model year Masturbation refers to Sexual stimulation especially of one's own genitals ( self masturbation) and often to the point of Orgasm, which There are various lexical differences between Quebec French and Metropolitan French in France The Volkswagen Santana, was sold as Quantum in the US, and as Corsar in Mexico, because it remembered the infamous general Antonio Lopez de Santana.
Badge engineering also occurs between luxury brands and their parent companies. Luxury vehicle is a marketing term for a vehicle that provides luxury &mdash that which is beyond strict necessity &mdash in exchange for increased cost to the buyer A parent manufacturer may take a model from a mainstream brand, upgrade it with more features, technology, luxury and/or style, then sell it as a more expensive model under a premium marque. A marque ( French for "brand" ˈmɑrk is a Brand name especially in the Automobile industry An example of this is the Ford Motor Company taking its more mainstream Ford Expedition, and selling it as the Lincoln Navigator, as well as General Motors with its rebadged version of the Chevrolet Suburban, Tahoe as the Cadillac Escalade. Ford Motor Company is an American Multinational corporation and the world's fourth largest automaker based on Worldwide vehicle sales, following The Ford Expedition is a Full-size SUV built by the Ford Motor Company. The Lincoln Navigator is a Full-size luxury SUV produced by Ford Motor Company for its luxury division Lincoln. General Motors Corporation ( GM) ( is a multinational automobile manufacturer founded in 1908 and headquartered in the United States. The Chevrolet Suburban is a large Sport utility vehicle from Chevrolet. The Chevrolet Tahoe (and very similar GMC Yukon) is a Full-size SUV from General Motors. The Cadillac Escalade is a Full-size luxury Sport utility vehicle (SUV sold by the General Motors luxury brand Cadillac Japanese carmakers have followed this practice as well, such as Honda's Acura line, Nissan's Infiniti brand, and Toyota's Lexus marque, as the entry-level luxury models were based on their mainstream lineup. () is a Multinational corporation, engine Manufacturer and engineering corporation headquartered in Japan. Acura (アキュラ Akyura is the luxury vehicle division of Japanese automaker Honda Motor Company. Infiniti is the luxury car division of Japanese automaker Nissan Motor Co is the Luxury vehicle division of Japanese automaker Toyota Motor Corporation. For example, the Lexus ES is essentially an upgraded Toyota Camry. The Lexus ES series is a family of Mid-size luxury sedans produced by the Lexus division of Toyota since 1989 The Toyota Camry is a Mid-size car, formerly a Compact car manufactured by Toyota since 1980
Models produced under licence
A variant on rebadging is licensing models to be produced by other companies, typically in another country. One example of this is the British Hillman Hunter, which was license-built in Iran as the iconic Paykan. Rootes Arrow was the manufacturer's name for a range of cars produced under several badge-engineered Marques by the Rootes Group (later Chrysler For a topic outline on this subject see List of basic Iran topics. The Paykan ( was an Automobile produced by the Iranian company Iran Khodro (formerly called "Iran National" Industrial Group
See also
For scale models of automobiles see Model car. A car model is a particular brand of vehicle sold under a Marque. Captive import is an Automobile Marketing term denoting a foreign-built vehicle that is sold and serviced by a domestic manufacturer through its own dealerDapyx Software network: MP3 Explorer | Ebook Manager | Zenithic