Bacardi & Company Limited
Type	Private
Founded	Santiago de Cuba, Cuba (February 4, 1862)
Headquarters	San Juan, Puerto Rico Hamilton, Bermuda Miami, Florida, USA
Key people	Facundo L. The term privately held company refers to ownership of a business company in two different ways first referring to ownership by non-governmental organizations and second Santiago de Cuba is the capital city of Santiago de Cuba Province in the south-eastern area of the island nation of Cuba The Republic of Cuba (ˈkjuːbə or) consists of the island of Cuba (the largest and second-most populous island of the Greater Antilles) Isla de la Events 211 - Roman Emperor Septimius Severus dies leaving the Roman Empire in the hands of his two quarrelsome sons Year 1862 was a Common year starting on Wednesday (link will display the full calendar of the Gregorian calendar (or a Common year starting on Monday San Juan (saŋ hwaŋ (from the Spanish San Juan Bautista, " Saint John the Baptist " is the Capital and largest municipality in Hamilton is the Capital of Bermuda. Although there is a parish of the same name, the city of Hamilton is in the parish of Pembroke. The United States of America —commonly referred to as the Bacardi, Chairman; Andreas Gembler, President, CEO, and Director
Industry	Distilled beverages
Products	Rum Gin Alcopop
Revenue	▲ US$ 3. For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need Rum is a Distilled beverage made from Sugarcane by-products such as Molasses and sugarcane Juice by a process of fermentation Gin is a spirit flavoured with Juniper berries. Distilled gin is made by redistilling white grain spirit which has been flavoured with juniper Alcopop is a term describing certain flavored alcoholic beverages including Malt beverages to which various fruit juices or other flavorings have been added In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been 3 billion (2004)
Website	www.bacardi.com

Bacardi is the world's largest privately held, family-owned spirits company; a producer of rums, including Bacardi Superior and Bacardi 151. Miami skyline 20080516png|thumb|center|800px|Partial view of the Midtown skyline with Downtown Miami to the left]] Midtown Miami is a neighborhood in the city of Miami Biscayne Boulevard is the name given to the stretch of US Route 1 in Miami Florida and Miami-Dade County Florida just north of the Miami River Rum is a Distilled beverage made from Sugarcane by-products such as Molasses and sugarcane Juice by a process of fermentation Bacardi Superior is Rum made by the Bacardi Company In the US it is 80 proof containing 40% abv (37 Bacardi 151 is an over- proof Rum. The 151-proof liquor has an alcohol content of 75 The company sells in excess of 200 million bottles per year in 200 countries. [2] The business is the fourth largest spirits company in the world: sales in 2004 were $3. 3 billion USD, up from $2. 7 billion USD in 2000. A number of planned stock market flotations have collapsed, the last in 2000.

Contents 1 History 2 Opposition to Castro 3 Bacardi and Cuba today 4 Products 5 References 6 External links

History

Founded by Don Facundo Bacardí Massó (Facund Bacardí i Massó in his native Catalan) on February 4, 1862, Bacardi is headquartered today in San Juan, Puerto Rico. Don Facundo Bacardí Massó ( Facund Bacardí i Massó) (1814 – May 9 1887) was a Spanish – Cuban Rum businessman Events 211 - Roman Emperor Septimius Severus dies leaving the Roman Empire in the hands of his two quarrelsome sons Year 1862 was a Common year starting on Wednesday (link will display the full calendar of the Gregorian calendar (or a Common year starting on Monday San Juan (saŋ hwaŋ (from the Spanish San Juan Bautista, " Saint John the Baptist " is the Capital and largest municipality in Bacardi currently has a 16-member board of directors led by the original founder's great-great grandson, Facundo L. Bacardi. The President Bernard f. Ramirez and Co-President Charles M. Hernandez of the San Juan, Puerto Rico headquarter, also play a large part in the production and sales of the Bacardi Company. The headquarter of Puerto Rico is the first largest producer of all 18 of the Bacardi Companies worldwide. The Bacardi company also owns several other brands including Grey Goose vodka, Dewar's scotch, Bombay Sapphire gin, Eristoff vodka, Martini & Rossi vermouth, Cazadores tequila, and the U.S. version of Havana Club. Grey Goose is a brand of Vodka. It is distilled in Cognac France from French Wheat, imported to the United States by the Sidney Dewar's is a brand of blended Scotch whisky created by John Dewar Sr Bombay Sapphire is a brand of Gin distributed by Bacardi, launched in 1987 having been named via a competitive process whereby a number of leading Madison Avenue Eristoff Vodka originates from Georgia and was first created for Prince Eristoff in 1806. Martini & Rossi is an Italian multinational Alcoholic beverage company primarily associated with the Martini brand of Vermouth and also with Sparkling Havana Club is a rum made by Bacardi in Puerto Rico, allegedly with the original recipe of José Arechabala, and sold in the United States

Don Facundo Bacardí Massó, a wine merchant, was born in Sitges (Barcelona, Catalonia, Spain) in 1814 and emigrated from Catalonia to Cuba in 1830. Don Facundo Bacardí Massó ( Facund Bacardí i Massó) (1814 – May 9 1887) was a Spanish – Cuban Rum businessman Barcelona ( Catalan bəɾsəˈlonə Spanish baɾθeˈlona is the capital and most populous city of the Autonomous Community of Catalonia Catalonia (Cataluña Catalunya Aranese: Catalonha) is an Autonomous Community in the northeast part of Spain. Catalonia (Cataluña Catalunya Aranese: Catalonha) is an Autonomous Community in the northeast part of Spain. The Republic of Cuba (ˈkjuːbə or) consists of the island of Cuba (the largest and second-most populous island of the Greater Antilles) Isla de la During this period, rum was cheaply made and not considered a refined drink, one rarely sold in upscale taverns. Don Facundo began attempting to "tame" rum. After experimenting with several techniques he hit upon filtering the rum through charcoal, which removed impurities. In addition to this, Facundo aged the rum in oak barrels, which had the effect of "mellowing" the drink. The final product was the first clear, or "white" rum in the world.

Moving from the experimental stage to a more commercial endeavor, he and his brother José set up shop in a small distillery on February 4, 1862. Events 211 - Roman Emperor Septimius Severus dies leaving the Roman Empire in the hands of his two quarrelsome sons Year 1862 was a Common year starting on Wednesday (link will display the full calendar of the Gregorian calendar (or a Common year starting on Monday Their first still was made of copper and cast iron. A still is an apparatus used to distill Miscible or immiscible (eg Cast iron usually refers to grey cast iron, but identifies a large group of Ferrous Alloys which solidify with a Eutectic. In the rafters of this building lived fruit bats. For other uses of the term "Flying fox" see Flying fox (disambiguation Megabats is the term used informally to refer to bats Hence, the Bacardi bat logo[3].

The 1890s were turbulent times for the company. Emilio Bacardi, eldest son of Don Facundo, was exiled from Cuba for having fought in the rebel army against Spain in the Cuban Independence War. Cuba, the largest of the Caribbean islands was first inhabited by Indigenous peoples known as the Taíno and Ciboney. Emilio's brothers, Facundo and José, and his brother-in-law Henri Schueg, remained in Cuba with the difficult task of sustaining the company during a period of war. The women in the family were refugees in Kingston, Jamaica. Kingston is the Capital and largest city of Jamaica and is located on the southeastern coast of the island country After the Cuban War of Independence, and the American occupation of Cuba, "The Original Cuba Libre" and the Daiquiri were both born with Bacardi rum. Cuba, the largest of the Caribbean islands was first inhabited by Indigenous peoples known as the Taíno and Ciboney. For other meanings of 'Cuba Libre' see Cuba libre (disambiguation The Cuba Libre (IPA /'kuβ̞a'liβ̞ɾe/ in Spanish kjuːbʌ liːbɹeɪ/ Daiquiri (properly spelled with an acute accent on the final letter and pronounced but commonly anglicized to and written without the accent is a family of Cocktails whose In 1899, US- General Leonard Wood appointed Emilio Bacardi Mayor of Santiago de Cuba. The United States of America —commonly referred to as the Leonard Wood (9 October 1860 &ndash 7 August 1927 was a Physician who served as the Chief of Staff of the United States Army, Military Governor of Cuba Santiago de Cuba is the capital city of Santiago de Cuba Province in the south-eastern area of the island nation of Cuba

In 1912, Emilio Bacardi traveled to Egypt where he purchased a mummy for the future Emilio Bacardi Moreau Municipal Museum in Santiago de Cuba (still on display). This article is about the country of Egypt For a topic outline on this subject see List of basic Egypt topics. Santiago de Cuba is the capital city of Santiago de Cuba Province in the south-eastern area of the island nation of Cuba In Santiago, his brother Facundo M. Bacardi continued to manage the company along with Henri Schueg, who began the company's international expansion by opening new bottling plants in Barcelona and New York City. Barcelona ( Catalan bəɾsəˈlonə Spanish baɾθeˈlona is the capital and most populous city of the Autonomous Community of Catalonia The City of New York The New York plant was soon shut down due to Prohibition, yet during this time Cuba became a hotspot for US tourists. In the United States, the term Prohibition refers to the period from 1920 to 1933 during which the sale manufacture and transportation of alcohol for consumption

In the 1920s, Emilio opened a new distillery in Santiago. During this decade, the art deco Bacardi building was built in Havana and the third generation of the Bacardi family was entering the business. Art Deco was a popular international design movement from 1925 until 1939 affecting the decorative arts such as Architecture, Interior design, and Industrial Havana ( IPA: aˈβana officially Ciudad de La Habana, is the Capital city, major port and leading Facundo Bacardi was known to have invited US-Americans (still subject to Prohibition) to "Come to Cuba and bathe in Bacardi rum. " A new product was introduced: Hatuey beer. Hatuey was a Taíno Cacique (chief from the Island of Hispaniola, who was alive in the early sixteenth century Beer is the world's oldest and most widely consumed Alcoholic beverage and the third most popular drink overall after water and tea

The 1930s brought a new bottling plant in Mexico City and a new distillery in Puerto Rico under the brand name Ron Bacardi. Mexico City (in Spanish: Ciudad de México, México DF, México or simply Méjico) is the Capital city of Mexico Puerto Rico (ˌpwertoˈriko officially the Commonwealth of Puerto Rico ("Estado Libre Asociado de Puerto Rico" {{lang-en|"Associated Free State of Puerto Rico"}} (Ron is the Spanish word for rum). Several trademark disputes went to court during this time regarding uses of the Bacardi name on rum produced outside of Cuba. The company's leadership then fell to Henri Schueg, who managed to keep the family name on the bottles coming from Puerto Rico. Another case was won by Bacardi which allowed that "…a Bacardi Cocktail is only a Bacardi Cocktail when made with Bacardi rum. "

During the World War II years the company was led by Henri's son-in-law Jose Pepin Bosch. World War II, or the Second World War, (often abbreviated WWII) was a global military conflict which involved a majority of the world's nations, including Pepin founded Bacardi Imports in New York City, and was named Cuba's Minister of the Treasury in 1949.

Ernest Hemingway mentions Hatuey beer in two of his works: To Have and Have Not and The Old Man and the Sea. Ernest Miller Hemingway (July 21 1899 — July 2 1961 was an American novelist short-story writer, and Journalist. To Have and Have Not is a 1937 novel by Ernest Hemingway about Harry Morgan a fishing boat captain who runs contraband between Cuba and Florida The Old Man and the Sea is a Novella (just over 100 pages in length by Ernest Hemingway, written in Cuba in 1951 and published in In 1956, Bacardi held a festival in honor of Hemingway's winning the Nobel Prize in Literature. Year 1956 ( MCMLVI) was a Leap year starting on Sunday (link will display full calendar of the Gregorian calendar. The Nobel Prize in Literature (Nobelpriset i litteratur is awarded annually since 1901 to an author from any country who has in the words from the will of Alfred

Bacardi has made several acquisitions to diversify away from the eponymous Bacardi rum brand. In 1992 Bacardi acquired Martini & Rossi S.p.A. the famous Italian producer of Martini vermouth and sparkling wines. Martini & Rossi is an Italian multinational Alcoholic beverage company primarily associated with the Martini brand of Vermouth and also with Sparkling Martini is a brand of Italian Vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino in Turin. In 1998, the company acquired Dewar's scotch and Bombay gin for $2 billion. Dewar's is a brand of blended Scotch whisky created by John Dewar Sr In 2001, the Cazadores tequila brand and in 2004 Grey Goose, a French made vodka, from Sidney Frank for $2 billion. This article is about the country For a topic outline on this subject see List of basic France topics. Vodka is one of the world's most popular Distilled beverages It is a clear liquid which consists of mostly Water and Ethanol purified by Distillation Sidney E Frank ( October 2, 1919 – January 10, 2006) was an American businessman who became a Billionaire through his In 2006, Bacardi purchased New Zealand vodka brand 42 Below. New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island Pacific Dawn is also the name of a P&O Cruises liner see Pacific Dawn (ship Pacific Dawn Limited is the former name of 42 BELOW Limited Other associated brands include Drambuie Scotch whisky liqueur, DiSaronno Amaretto, and B&B and Bénédictine liqueurs. Drambuie (pronounced dræmˈbjuːi or dræmˈbuːi is a Honey - and Herb -flavoured golden Scotch whisky Duos and Trios is a family of Mixed drinks A duo contains a base spirit and a liqueur while a trio additionally contains a creamy ingredient Bénédictine is an Herbal Liqueur Beverage produced in France.

Opposition to Castro

Main article: Opposition to Fidel Castro

The Bacardi family (and hence, the company) maintained a fierce opposition to Fidel Castro's revolution in Cuba in the 1960s. The opposition to Fidel Castro ' s Marxist Government is largely unofficial and illegal within Cuba itself The opposition to Fidel Castro ' s Marxist Government is largely unofficial and illegal within Cuba itself In his book, 'Bacardi, The Hidden War', Hernando Calvo Ospina outlines the political element to the family's money. Ospina describes how the Bacardi family and company left Cuba after it became clear that Castro was serious about his pledges for change; in particular, in nationalizing and banning all private property on the island as well as all bank accounts. However, the company had started foreign branches a few years prior to the revolution; the company moved the all important Bacardi international trademarks out of the country to the Bahamas prior to the revolution as a well as constructing a plant in Puerto Rico after the prohibition era to save in import taxes for rum being imported to the USA. A trademark or trade mark, represented by the symbols ™ and ®, or mark is a distinctive sign or indicator used by an individual Puerto Rico (ˌpwertoˈriko officially the Commonwealth of Puerto Rico ("Estado Libre Asociado de Puerto Rico" {{lang-en|"Associated Free State of Puerto Rico"}} This helped the company survive after the communist government nationalized all Bacardi assets in the country.

Ospina also explains the close ties Bacardi family members had to the US political elite, as well as organizations of state such as the CIA. near as long as it used to be several months ago It has been actively summarized and split into sub-articles and there is a dynamic talk page discussion of all It is also known that the Bacardi family funded various Cuban exile organizations based in such as CANF

Embittered Bacardi helmsman Jose Pepin Bosch bought a surplus B-26 bomber with the hopes of bombing Cuban oil refineries (the bold plan was foiled when a picture of the bomber appeared on the front page of The New York Times). The term " Cuban exile " refers to the many Cubans who have sought alternative political or economic conditions outside the island dating back to the Ten Years' War The Cuban American National Foundation (CANF is a non-profit organization dedicated to overthrowing the Cuban government of Fidel Castro and a transition to capitalism See A-26 Invader for the plane known as the B-26 from 1948 to 1962 He was also allegedly involved in the CIA plot to assassinate Fidel Castro; documents uncovered during Congressional investigations into John F. Kennedy's death bring to light a message outlining how he had plans to assassinate Castro, his brother (Raúl Castro) and Che Guevara. Fidel Alejandro Castro Ruz (born August 13 1926 is a Cuban revolutionary leader who was prime minister of Cuba from December 1959 to December 1976 and then president until John Fitzgerald "Jack" Kennedy (May 29 1917&ndashNovember 22 1963 often referred to by his initials JFK, was the thirty-fifth President of Raúl Modesto Castro Ruz (born June 3 1931 is the President of the Cuban Council of State and the Head of state of Cuba. Ernesto "Che" Guevara (June 14 Following the Cuban revolution,Guevara reviewed The RECE (Cuban Representation in Exile) also receives funding from Bacardi family members.

More recently, Bacardi lawyers were influential in the drafting of the 1996 Helms-Burton Act which sought to extend the scope of the United States embargo against Cuba. The Cuban Liberty and Democratic Solidarity (Libertad Act of 1996 ( Helms-Burton Act,,,) is a United States federal law which strengthens and continues the The United States Embargo Against Cuba (described in Cuba as el bloqueo, Spanish for "the Blockade " is an economic commercial and ^[1] In 1999 Otto Reich, a lobbyist in Washington on behalf of Bacardi Rum, drafted section 211 of the 1999 Omnibus appropriations act, a bill that became known as the Bacardi Act. Otto Juan Reich (born October 16, 1945) a Cuban American, is former senior official in the administrations of Presidents Washington DC ( formally the District of Columbia and commonly referred to as Washington, the District, or simply D Section 211 denied trademark protection to Cuban businesses products expropriated after the Cuban revolution, a provision keenly sought by the Bacardi family. Eminent domain ( United States) compulsory purchase ( United Kingdom, New Zealand, Ireland) resumption/compulsory acquisition The act was aimed primarily at Havana Club brand in America, which had been registered by the Cuban government. Havana Club is a brand of Rum, made in Santa Cruz del Norte, Cuba. ^[2] Section 211 has been challenged un-successfully by the Cuban government and the European Union in US courts; however, the act has been ruled illegal by the WTO (August 2001). The U. S. Congress has yet to re-examine the matter. Bacardi's political activities have led to the creation of a 'Boycott Bacardi'^[3] campaign in the UK, which has been largely unsuccessful.

Bacardi and Cuba today

Bacardi drinks are not found in Cuba today. The main brand of rum in Cuba is called Havana Club, a formerly private company nationalized by the government. Havana Club is a brand of Rum, made in Santa Cruz del Norte, Cuba. Havana Club was not a Bacardi brand, though Bacardi later bought the brand from the original owners, the Arechabala family, who had it seized from them by Castro's government after the revolution without compensation. ^[4][5] In partnership with French company Pernod Ricard, Havana Club is sold all over the world, except for the United States and its territories. Pernod Ricard ( is a French company that produces Alcoholic beverages The company's most famous products Pernod Anise and Ricard Pastis, are

Bacardi, despite having no business tie (in terms of production) to Cuba today, have decided to re-emphasize their Cuban heritage in recent years. This is mainly due to commercial reasons; facing increased competition in the Rum market from the now international brand Havana Club, the company concluded that it was important for sales to associate their rum with Cuba. TV adverts with slogans of 'Welcome to the Latin Quarter' are but one example of this. In 1998, under the distinctive bat logo, the phrase "company founded in Santiago de Cuba in 1862" was added.

Bacardi has faced criticism and legal problems for supposedly attempting to falsely convince consumers they were purchasing rum made in Cuba rather than just marking its heritage. Bacardi adverts in Spain, since 1966, had described a popular combination of rum and coke as "rum and coke". However, after 1998, it began to describe the drink as Cuba Libre - literally translated as "free Cuba" which is the original name of the drink and how it's mostly called in Latin America. For other meanings of 'Cuba Libre' see Cuba libre (disambiguation The Cuba Libre (IPA /'kuβ̞a'liβ̞ɾe/ in Spanish kjuːbʌ liːbɹeɪ/ In this instance, Bacardi faced a legal ruling from the Spanish Association of Advertising Users which forced the company to stop the advert. They concluded that it could "mislead the viewer as to the true nature of the product" as the advert contained so many pieces of Caribbean imagery, one might conclude it came from Cuba (Ospina, p79). Bacardi continues to fight a war in the courts with the Cuban government of the rights to trademarks around the world.

The Bacardi legacy lives on in Santiago and Havana through their grand buildings and historic significance. The Bacardi Building (Edificio Bacardi) in Old Havana is regarded as one of the finest art deco buildings in Latin America. Old Havana (La Habana Vieja contains the main area of the original city of Havana. Art Deco was a popular international design movement from 1925 until 1939 affecting the decorative arts such as Architecture, Interior design, and Industrial

Products

• Bacardi Breezer
• Bacardi Superior
• Bacardi Oro (Gold)
• Bacardi Select (previously "Bacardi Black")
• Bacardi 151
• Bacardi Reserva
• Bacardi Añejo
• Bacardi 8
• Bacardi 1873
• Bacardi Reserva Limitada (Only can be purchased at the Bacardi Factory Tour near San Juan, PR. Bacardi Breezer, Breezer for short is a Rum -based Alcopop with 4% Alcohol (5% in Australasia, Canada and the United Kingdom Bacardi Superior is Rum made by the Bacardi Company In the US it is 80 proof containing 40% abv (37 Bacardi 151 is an over- proof Rum. The 151-proof liquor has an alcohol content of 75 It is aged for 12 years and is perhaps the most expensive distilled Rum in the world. )
• Bacardi Silver

Flavored rums

• Bacardi Big Apple - apple flavored
• Bacardi Razz - raspberry flavored
• Bacardi O - orange flavored
• Bacardi Limón - lemon flavored
• Bacardi Grand Melon - watermelon flavored
• Bacardi Vaníla - vanilla flavored
• Bacardi Peach Red - peach flavored
• Bacardi Cocó - coconut flavored

References

External links

• Bacardi Rum, official website
• Bacardi Limited, Office website
• Bacardi Limited, Yahoo! company profile
• Map of Distillery in Puerto Rico, Google Maps

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