The BK Baguette line is a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King. All variants are served on a fresh cooked baguette roll. A baguette (bəˈɡɛt is a variety of Bread distinguishable by its length very crispy crust and slits cut into it to enable proper expansion A bread roll is a piece of Bread, usually small and round and is commonly considered a side dish They are a product line of larger, adult oriented sandwiches made with higher quality ingredients than their "standard" menu items. The BK Baguette line is sold in Europe, parts of South America, and Oceania. South America is a Continent of the Americas, situated entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a

Contents 1 Product variants 2 History 2.1 Advertising 2.2 Naming and trademarks 3 See also 4 References

Product variants

Currently the Baguette line exists in several formats depending on the region it is sold, European sandwiches have a core set of sandwiches with several variants that reflect local tastes. In some regions the sandwiches are not formally called BK Baguette, but are still within the basic format of the original sandwiches.

Argentina:
In Argentina they are called Churrasquitos sandwiches. For a topic outline on this subject see List of basic Argentina topics.

• The Tradicional -
• The Patagonico -

Australia: (Hungry Jack's)

• The Spicy Chicken -
• The Grilled Chicken -
• The Country Chicken -
• The Veggie - grilled veggie patty with mayonnaise, lettuce and tomato
• The Ocean Catch Fish - fried fish fillets, Tartar sauce and lettuce
• The Baguette Brekky - the Hungry Jack's equivalent to the Enormous Omelet, but has fried egg instead of an omelet-style egg. For a topic outline on this subject see List of basic Australia topics. Hungry Jack's (sometimes colloquially abbreviated to HJ's is the exclusive Australian master Fast food franchisee of Burger King Corporation For the device used to cook see Grill (cooking, for other uses see Grill. A veggie burger is a Vegetarian Hamburger. The patty of a veggie burger can be made from Vegetables Legumes nuts, Dairy Mayonnaise (sometime abbreviated to mayo in American English and other languages is a thick Condiment made primarily from Vegetable oil and Egg Lettuce ( Lactuca sativa) is a Temperate annual or Biennial plant of the daisy family Asteraceae. The tomato ( Solanum lycopersicum, syn Lycopersicon lycopersicum) is a herbaceous usually sprawling plant in the Solanaceae or nightshade family Tartar sauce or tartare sauce is a thick white Sauce made from Mayonnaise and finely chopped Pickled cucumber, Capers Onions The Enormous Omelet Sandwich is a Breakfast sandwich sold by the Fast-food restaurant chain Burger King. A fried egg is an egg (usually that of a Chicken) cooked by Frying, typically in Bacon fat, Butter, Cooking An omelette is a preparation of beaten egg cooked with Butter or oil in a Frying pan, usually folded around a filling such as

Europe:

• The Monterey Melt - two burger patties, mayonnaise, lettuce, red onion, pepperjack cheese and an infused olive oil, discontinued as of December 2007;
• The Chicken BLT - fried chicken strips, mayonnaise, lettuce, tomato and bacon;
• The Sweet Chili chicken - grilled chicken and is made with mayonnaise, lettuce, cucumber, and a sweet chili pepper dressing;

UK and Ireland:

• The Fiery BBQ Beef - two burger patties, mayonnaise, lettuce, spiced fried onions, American cheese and a spicy BBQ sauce;
• The Cajun and Blue Cheese chicken -
• The Piri Piri chicken -

Sweden

• The Chicken Club - grilled chicken and is made with bacon, lettuce, tomato, red onion, mayonnaise and mustard. Red onions, sometimes called purple onions, are Cultivars of the Onion with purplish red skin and white flesh tinged with red Pepper jack cheese is a derivative of Monterey Jack that includes spicy hot peppers for a zesty flavor Olive oil is a fruit oil obtained from the olive ( Olea europaea; family Oleaceae along with Lilacs Jasmine and ash trees Bacon is a cut of Meat taken from the sides belly or back of a Pig that has been cured, smoked, or both The cucumber ( Cucumis sativus) is a widely cultivated plant in the Gourd family Cucurbitaceae, which includes squash, and in the same The chili pepper, chilli pepper, or chili, is the fruit of the plants from the Genus Capsicum, which are members of the nightshade The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located Ireland (pronounced /ˈaɾlənd/ Éire) is the third largest island in Europe, and the twentieth-largest island in the world This article refers specifically to one type of cheese For other cheeses of the United States see List of American cheeses. Barbecue sauce (also abbreviated BBQ sauce) is a Liquid flavoring Sauce or Condiment ranging from watery to quite thick consistency "Sverige" redirects here For other uses see Sweden (disambiguation and Sverige (disambiguation. Mustard is a thick yellowish-brown paste with a sharp taste made from the ground seeds of a Mustard plant (white or yellow mustard Sinapis hirta
• The Classic BBQ Beef - two burger patties, mayonnaise, lettuce, tomato, red onions, BBQ sauce and American cheese

History

The sandwiches were introduced at the insistence of the new CEO, former Darden Restaurants executive Bradley (Brad) Blum, shortly after the company was acquired by TPG Capital, L.P. in 2002. A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator Darden Restaurants Inc ( is a multi-brand Restaurant operator Brad Blum (born 1954 was the CEO of Burger King from December 2002 to July 2, 2004. TPG Capital (formerly Texas Pacific Group commonly referred to as "TPG" is a Private equity investment firm founded by David Bonderman, James They were formally introduced in 2004 as its BK Baguette line of sandwiches, that replacing the Chicken Whopper sandwiches. ^[1] The Chicken Baguette line was intended as a new health conscious oriented product that got its taste from ingredients instead of fat.

There were three varieties of the sandwich in the US:

• The Savory Mustard Chicken Baguette - mustard sauce, lettuce and tomatoes;
• The Santa Fe Chicken Baguette - grilled red and green peppers, onions and a fire-roasted Southwest Sauce (a chipolte based BBQ sauce);
• The Fire-Grilled Smoky BBQ Chicken Baguette - grilled peppers and onions and BBQ sauce. A chipotle (tʃɨˈpoʊtleɪ chee-POTE-lay; Spanish tʃiˈpotle) is a smoke-dried Jalapeño chili used primarily in Mexican,

The sandwiches failed to catch on in the American market, and as a result they were discontinued as part of a menu reorganization. They were eventually replaced by the TenderGrill sandwich. ^[2]

The sandwiches were introduced to Europe starting in the UK in 2003, with several new varieties designed to cater to the population mix of the country. While the sandwiches were well received and continue to be sold, several red flags have been raised by the British government and private groups in regards the healthiness of these and other products sold by the fast food industry. In 2005 the British government Food Standards Agency, abbreviated to FSA, cited large levels of fats and salt in the company's beef-based Monterey Melt baguette and chided BK for backing out of an agreement to help make the company's products healthier. The Food Standards Agency is a Non-ministerial government department of the Government of the United Kingdom. ^[3] In 2007 the private public interest group Consensus Action on Salt and Health, abbreviated to CASH, cited Burger King and other fast food chains over the continued levels of sodium contained in these types of foods. The group specifically claimed that the Chicken BLT Baguette sandwich, when paired with fries and a Coca-Cola, was one of the three saltiest fast food products in sold the UK. ^[4]

Advertising

The American advertising campaigns featured several celebrity chefs, such as Rick Bayless, visiting locations where similar style food stuffs were found, e. Rick Bayless (born November 23 1953 is an American Chef who specializes in traditional Mexican cuisine with modern interpretations g. a farmers' market, and commenting on how these ingredients make the new Baguette line better and more healthy. Farmers' markets, sometimes called greenmarkets, are Markets usually held out-of-doors in public spaces where Farmers can sell produce ^[5]

Naming and trademarks

Burger King currently does not have any trademarks on the BK Baguette line of sandwiches in the US, Canada, Europe, Australia and Argentina. Trademarks were traditionally protected in the United States only under State Common law, growing out of the Tort of Unfair competition. Canadian trade-mark law provides protection to marks statutorily under the Canadian Trade-mark Act and also at common law European trade mark law is governed by national law in the countries which make up Europe, together with European Law within those European countries which are also

See also

• BK Big Fish
• BK Crown Jewels line
• BK Veggie
• Enormous Omelet Sandwich
• Original Chicken Sandwich
• TenderCrisp
• TenderGrill

Chicken sandwiches by other vendors:

• McDonald's McChicken

References

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