| Arby's Restaurant Group, Inc. | |
|---|---|
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| Type | Wholly owned subsidiary |
| Founded | 1964 |
| Headquarters | Boardman, Ohio, USASandy Springs, Georgia, United States |
| No. A subsidiary, in business matters is an entity that is controlled by a bigger and more powerful entity Year 1964 ( MCMLXIV) was a Leap year starting on Wednesday (link will display full calendar of the 1964 Gregorian calendar. Boardman is a Census-designated place (CDP in Mahoning County, Ohio, United States, just south of Youngstown. The United States of America —commonly referred to as the Sandy Springs is a newly incorporated city incorporated in December 2005 The United States of America —commonly referred to as the of locations | 3,600 (approx. ) |
| Key people | Roland C. Smith, CEO Tom Garrett, President/COO Forrest and Leroy Raffel, founders |
| Industry | Restaurants |
| Products | Fast food, including: Roast beef · sandwiches |
| Parent | Triarc Cos Inc[1] |
| Website | www.arbys.com |
Arby's is a fast food restaurant chain in the United States and Canada that is a wholly owned subsidiary of Triarc. For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" A restaurant is a retail establishment that serves prepared Food to Customers. In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need Fast food is the term given to food that can be prepared and served very quickly Roast beef is a cut of Beef which is roasted in an Oven. Roast beef is often served within sandwiches and sometimes is used to make hash A sandwich is a food item made of two or more slices of Bread with one or more layers of a filling A holding company is a company that owns part all or a majority of other companies' outstanding Stock. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages Fast food is the term given to food that can be prepared and served very quickly A restaurant is a retail establishment that serves prepared Food to Customers. The United States of America —commonly referred to as the Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page It is primarily known for selling roast beef sandwiches, chicken sandwiches, potato cakes, curly fries, and chicken strips. Roast beef is a cut of Beef which is roasted in an Oven. Roast beef is often served within sandwiches and sometimes is used to make hash Curly Fries are a kind of French fry characterized by their unique spring -like shape Chicken Fingers (also called "chicken tenders" or "chicken strips" or "chicken toes") which first became popular around 1986 are a style of Fried chicken The company's target market attempts to be more adult-oriented than other fast food restaurants. Market specialization is a business term meaning the Market segment to which a particular good or service is marketed The Arby's menu also includes appetizers, salads, Market Fresh (deli-style) sandwiches, wraps, and submarine sandwiches. ApetitizerShpjpg|thumb|Swiss cuisine ( Schynige Platte)]] Hors d'œuvre ( French literally 'outside the work' English ɔrˈdɝv or appetizers are Salad is a mixture of cold foods usually including vegetables and/or fruits often with a dressing occasionally nuts or Croutons, and sometimes with the addition of A submarine sandwich or sub is any of various North American Sandwiches made on a long roll (usually up to 12" long by 3 " wide or Baguette
Contents |
History
Arby's was founded by Forrest and Leroy Raffel in Ohio in 1964, who were determined to own a fast food franchise based on a food other than hamburgers. Ohio ( is a Midwestern state of the United States. As part of the Great Lakes region, Ohio has long been a cultural and geographical crossroads Year 1964 ( MCMLXIV) was a Leap year starting on Wednesday (link will display full calendar of the 1964 Gregorian calendar. Fast food is the term given to food that can be prepared and served very quickly Chain stores are Retail outlets that share a Brand and central management and usually have standardized business methods and practices A hamburger (or burger) is a Sandwich consisting of a cooked ground Meat Patty, usually Beef, placed in a sliced bun or between The brothers wanted to use the preferred name of "Big Tex", but that name was already being used by an Akron businessman. Akron is a city in the US state of Ohio and the County seat of Summit County. They eventually decided on the Arby's moniker, based on R. B. , the initials of Raffel Brothers [2], thus Arby's, LLC, was born. By coincidence, R. B. can also be short for roast beef, the company's main product, a point which was used when the backronym "America's Roast Beef, Yes Sir" was used as an advertising campaign in the 1980s. A backronym (or bacronym) is a Phrase that is constructed "after the fact" from a previously existing word or Abbreviation, the abbreviation The 1980s was the decade spanning from January 1 1980 to December 31 1989.
After a long interim between successes, Arby's capital had been quite diminished, so a completely new franchise system had to be devised. The Raffel brothers opened the first new restaurant in Boardman, Ohio (located just outside of Youngstown), on July 23, 1964, where they initially served only roast beef sandwiches, potato chips and drinks. Boardman is a Census-designated place (CDP in Mahoning County, Ohio, United States, just south of Youngstown. Youngstown is a city in the US state of Ohio and the County seat of Mahoning County. Events 1632 - Three hundred colonists bound for New France depart from Dieppe France. Year 1964 ( MCMLXIV) was a Leap year starting on Wednesday (link will display full calendar of the 1964 Gregorian calendar. A year later, the first Arby's licensee opened a restaurant in Akron, Ohio. This article is about the Common law concept of a licensee see here for information on Licenses A licensee is a term used Akron is a city in the US state of Ohio and the County seat of Summit County. The famous Arby's 'hat' was designed by the original signmakers, Peskin Sign Co (they continue to make signs for Triarc). Expansion to other states began in 1968. Year 1968 ( MCMLXVIII) was a Leap year starting on Monday (link will display full calendar of the Gregorian calendar. Triarc Companies, Inc. , purchased Arby’s in 1993. As of 2006, there are over 3500 restaurants. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Around that time, more Arby's franchises were operated by RTM Restaurant Group than the franchisor, New York based Triarc[3].
On May 31, 2005, Triarc announced that it was purchasing RTM and would move their headquarters from Fort Lauderdale, Florida, to Sandy Springs, Georgia. Events 1279 BC - Rameses II (The Great (19th dynasty becomes pharaoh of Ancient Egypt. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Headquarters (HQ denotes the location where most if not all of the important functions of an organization are concentrated Fort Lauderdale, known as the "Venice of America" due to its expansive and intricate Canal system is a city in Broward County, Florida, Sandy Springs is a newly incorporated city incorporated in December 2005 Later that year, Triarc officially bought out RTM. While the restaurant has not been based in the Youngstown area for many years, the chain still has a major presence in the area, including a location on the campus of Youngstown State University as well as numerous sponsorship deals and events within the area. A restaurant is a retail establishment that serves prepared Food to Customers. Youngstown State University, founded in 1908 is an accredited University located in Youngstown, Ohio, United States.
The nearby Pittsburgh area is also a major market for Arby's, where for decades was the only overlapping area with Northeastern fast-food chain Roy Rogers. Roy Rogers Restaurants is a Northeastern United States chain of Fast food Restaurants founded by the Marriott Corporation in 1968 in Until Hardee's unsuccessful purchase of Roy Rogers in 1990, Arby's had a very minimal presence in the Northeastern United States, especially in the Baltimore/Washington, D.C. area due to Roy Rogers fans supposedly preferring the taste of Roy Roger's roast beef over Arby's. Hardee's is an American Fast-food restaurant chain located mostly in the Midwest United States and Southeast regions The Northeast is a region of the United States. As defined by the U Washington DC ( formally the District of Columbia and commonly referred to as Washington, the District, or simply D However, since Roy Rogers' rapid decline after the Hardee's takeover (the two restaurants were separated when their parent company at the time, Imasco, sold Hardee's to Carl's Jr. in 1997), Arby's has since expanded their presence in these markets. Carl's Jr is an American Fast-food restaurant chain, located mostly in the Western United States and West Coast regions
Denver and parts of the Southern United States are also major Arby's territories. The City and County of Denver (pronounced /ˈdɛnvɚ/ is the Capital and the most populous city of Colorado, in the United States The Southern United States &mdashcommonly referred to as the American South, Dixie, or simply the South &mdashconstitutes a large distinctive The Bailey Company(TBC) of Golden, Colorado, is an Arby's franchiser in Colorado, Idaho and Wyoming. The historic City of Golden is a Home Rule Municipality that is the County seat of Jefferson County, Colorado, United States. The State of Colorado ( or chiefly by nonresidents) is a state located in the Rocky Mountain region of the United States of America. The State of Idaho ( is a state in the Pacific Northwest region of the United States of America. The State of Wyoming ( is a sparsely populated state in the western region of the United States.
Arby's is currently franchised by Triarc, who also franchises T. Franchising refers to the methods of practicing and using another person's Philosophy of business. J. Cinnamons and Pasta Connection and once owned Royal Crown Cola (better known as R. RC Cola (or Royal Crown Cola) is a Cola Soft drink developed in 1905 by Columbus Georgia Pharmacist Claude A C. Cola), which Arby's sold into the mid-1990s. The 1990s collectively refers to the years between and including 1990 and 1999 At the time, this made Arby's one of the only major restaurant chains to sell R. C. Cola instead of Pepsi and Coca-Cola. Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries
On April 24th 2008, Wendy's announced that it would sell itself to Triarc. Wendy's is an international chain of Fast food Restaurants founded by Dave Thomas in 1969 in Columbus Ohio. According to the New York Times, the stock swap will go for $2. 3 billion. [4]
Triarc and its Arby's franchise subsidiary, Arby's Restaurant Group, is the largest owner of Arby's franchises. Midland is a city in the US state of Michigan in Flint/Tri-Cities region of the state A subsidiary, in business matters is an entity that is controlled by a bigger and more powerful entity Arby's is a Fast food Restaurant chain in the United States and Canada that is a wholly owned subsidiary of Wendy's/Arby's Group
Advertising
The chain adopted an experimental mascot in the early 2000s, in addition to the cowboy hat, which was an anthropomorphic oven mitt, who appeared on the company's television commercials and print advertisements. The term mascot – defined as a term for any person animal or object thought to bring Luck – colloquially includes anything used to represent a group with a common Anthropomorphism is the attribution of uniquely Human characteristics to non-human creatures and beings natural and supernatural phenomena material states and objects An oven glove, or oven mitt, is a insulated Mitten usually worn in the Kitchen to protect the wearer's Hand from hot objects like Generally a company is a form of Business organization. The precise definition varies A television advertisement or television commercial (often just commercial or advert (US or ad (UK is a span of television programming produced He was voiced by actor Tom Arnold. Thomas Duane "Tom" Arnold (born March 6, 1959) is an American Actor and Comedian.
Arby's is currently sponsoring Matt Kenseth, a NASCAR driver, who was also featured in a television commercial for the company. Matthew Roy Kenseth (born March 10 1972 in Cambridge Wisconsin) is a stock car driver The National Association for Stock Car Auto Racing ( NASCAR) is the largest sanctioning body of Stock cars in the United States. In accordance with this sponsorship, Arby's has promised to give away free medium curly fries on the Monday following any of his race wins. Customers need only bring in an official race result from a newspaper or website[5].
Arby's currently uses the slogan "I'm thinking Arby's. " In April 2008, it launched a new advertising campaign that features the Arby's Rescue Brigade, a group of Arby's enthusiasts whose sole mission is to save the world from ordinary fast food. The Brigade, which is led by Captain John Maddox, travels around the country in a Rescue Mobile to save anyone who is eating bland, unsatisfying fast food.
In conjunction with the campaign, Arby's launched a video contest to recruit a new member to join the Brigade. Prizes include a starring role as the newest Brigade member in an upcoming Arby's commercial and free Arby's food for a year. The contest runs on its website from April 28 through June 30,2008.
Products
In February of 2006, Arby's became the first national fast food chain to claim to not use any artificial additives in its chicken products; along with this claim came an advertising campaign which criticized Wendy's, McDonald's and Burger King for their use of additives such as water, salt and phosphates in their chicken products. Wendy's is an international chain of Fast food Restaurants founded by Dave Thomas in 1969 in Columbus Ohio. Burger King ( often abbreviated to A phosphate, an Inorganic chemical, is a salt of Phosphoric acid.
In November 2006, Arby's announced that they were eliminating all trans-fats from their menu, to be implemented by May 2007, being the first major fast-food restaurant to do so. However, as of December 2007, Arby's online nutritional guide shows that small amounts of trans-fat can still be found in some of their products[6].
Arby's is currently in the process of phasing in a new oven toasted subs sandwich line, which is currently available at limited number of stores. This line will be in addition to its Market Fresh line and its classic roast beef line of sandwiches.
In early 2006, Arby's Restaurant Group (ARG) signed a contract with Pepsi to be their exclusive soft drink provider. Arby's is a Fast food Restaurant chain in the United States and Canada that is a wholly owned subsidiary of Wendy's/Arby's Group Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. Soft drink is a beverage that does not contain Alcohol. Carbonated soft drinks are commonly known as soda soda pop pop, or When franchisees' contracts expire with Coca-Cola, they will be required to switch to Pepsi-Cola,[7] the lone exception being the aforementioned Arby's located at YSU because of the University having its own separate contract with Coca-Cola for other university purposes, particularly the athletic department. Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. Youngstown State University is in NCAA Division I Nicknamed the Penguins they play in the Horizon League and Missouri Valley Football Conference,
Sandwiches
- Roast beef sandwiches - available in junior, regular, medium, large and "super" size. Roast beef is a cut of Beef which is roasted in an Oven. Roast beef is often served within sandwiches and sometimes is used to make hash "Beef 'n Cheddar", "Bacon Beef 'n Cheddar" and the "Arby's Melt. "
- Chicken Sandwiches - Chicken Breast Fillet, Bacon & Swiss, and Cordon Bleu in either crispy or grilled chicken.
- Market Fresh line - Ham & Swiss, Turkey & Swiss, Roast Beef & Swiss, Turkey Ranch & Bacon, Chicken Salad, BLT, Turkey Reuben, and Corned Beef Reuben. All of these can be placed on Bread or Tortilla Wrap (Wraps on request only) and the Ham Melt.
- Toasted subs - Turkey Bacon Club, Philly Beef, French Dip & Swiss, and Classic Italian. A submarine sandwich or sub is any of various North American Sandwiches made on a long roll (usually up to 12" long by 3 " wide or Baguette
Other products
- Side orders - curly fries, mozzarella sticks, popcorn chicken, potato bites, with stores given a choice of Jalapeño Bites or onion petals.
- Salads - Martha's Vineyard, Chicken Club, and Santa Fe.
- Kids Meals - Jr Roast Beef, Mini Ham & Swiss, Mini Turkey & Swiss, and Popcorn Chicken.
- Desserts - Apple and cherry Turnovers, or the limited edition chocolate turnovers along with optional Chocolate chip cookies. A chocolate chip cookie is a drop cookie from the United States that features Chocolate chips as its distinguishing ingredient
Breakfast
- Biscuit, Croissant, and Sourdough in either ham, sausage, or bacon with additions of Swiss or American cheese and an egg patty. Along with this is the Wrap that has the choice of the meat. Some restaurants also offer Toast Stix, Blueberry Muffins, and Sausage Gravy. The biscuit also has an option of chicken tenders for a meat.
Beverages
PepsiCo is the primary provider of beverages: Pepsi, Diet Pepsi, Mountain Dew, Dr Pepper, Sierra Mist, Fresh Brewed Iced Tea, and Tropicana Sugar Free Lemonade. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated At some stores they also offer Diet Mountain Dew, Lipton Raspberry Ice Tea, Diet Dr Pepper, SOBE Energy Drink and Wild Cherry Pepsi among several other optional choices.
- Milkshakes - vanilla, chocolate, jamocha, and strawberry shakes, although some stores will replace the strawberry with a promotional shake. A milkshake is a sweet cold beverage which is made from Milk, Ice cream or Iced milk, and flavorings or sweeteners such as fruit syrup or chocolate
Options in some regions also include Homestyle Fries, Potato Cakes, Pepper Jack Melt, and TJ Cinnamons. Potato Cakes have recently been placed as a local store marketing option which is identical to the breakfast lineup.
References
- ^ Reuters (2008-04-24). This article is primarily about Reuters prior to its 2008 merger with Thomson 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1479 BC - Thutmose III ascends to the throne of Egypt, although power effectively shifts to Hatshepsut (according to Triarc Buys Wendy's In A $2.3 Billion Deal. the New York Times. Retrieved on [[2008-04-24]]. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1479 BC - Thutmose III ascends to the throne of Egypt, although power effectively shifts to Hatshepsut (according to
- ^ The Bailey Company - About Us
- ^ Triarc Companies, Inc. will acquire RTM Restaurant Group, which operates 775 Arby's fast food restaurants, for $175 million in cash plus 10 million shares | Food & Drink Weekly | Find Articles at BNET.com
- ^ http://dealbook.blogs.nytimes.com/2008/04/24/wendys-to-sell-itself-to-peltzs-triarc/?hp
- ^ http://www.sun-sentinel.com/news/local/southflorida/sfl-225freefries,0,3602654.story
- ^ Arby's Nutrition
- ^ PepsiCo - News Release
External links
- Arby's official website
- Arby's breakfast at Review the World
- Arby's history
- Triarc (Arby's Franchiser) website
- GAD, Grant Avenue Development, an Arby's Franchiser of several Arby's in NY, PA and VA.
- US Beef Corporation - Largest Arby's Franchisee in the world.
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