| Arbitron Inc. | |
|---|---|
 |
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| Type | Public NYSE: ARB |
| Founded | Washington, DC |
| Headquarters | New York City, New York, United States |
| Area served | United States |
| Key people | Stephen B. The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. Morris Pres. & CEO |
| Industry | Media Research |
| Products | ratings data, |
| Website | www.arbitron.com |
Arbitron (NYSE: ARB) is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. The United States of America —commonly referred to as the Nielsen Media Research ( NMR) is an American firm that measures media Audiences including Television, Radio It was founded as American Ratings Bureau by Jim Seiler in 1949, and became Arbitron in the 1960s.
Contents |
Methods
Survey
Arbitron collects data by selecting a random sample of a population in roughly 100 metros throughout the United States four times a year. An additional 200 markets are surveyed in the Spring and Fall. People in the sample are asked to maintain a written diary describing each radio program listened to. For other uses of the term 'diary' see Diary (disambiguation. Each selected household agreeing to participate is provided a diary for each member aged 12 and older for one week, beginning on Thursday and ending the following Wednesday. At the end of the week, the completed diaries are returned to Arbitron by post.
A new random sample is selected to participate each week. Arbitron's surveys are broken down into four key ratings periods, roughly corresponding with the seasons and bearing their names. A season is one of the major divisions of the Year, generally based on yearly periodic changes in Weather. [1] The term commonly used in the radio industry for these quarterly ratings is Arbitron book, or more specifically, the Spring book, Fall book, etc. Arbitron also releases monthly information twice between the release of each book. These ratings, called Arbitrends are labeled Phase I and Phase II. The Arbitrends, despite being mid-term indicators, reflect the entire three-month block leading up to them. [2] Arbitron surveys listener habits from six a. m. to midnight from Monday through Sunday, 48 weeks per year. There is given a one week break following the Spring book, and an additional three weeks break following Fall book. [3] Turnaround time for release of data from the end of the survey period is approximately three weeks.
After collection, the data is marketed to radio broadcasters, radio networks, cable companies, advertisers, advertising agencies, out-of-home advertising companies and the online radio industry. [4] Major ratings products include cume (the cumulative number of unique listeners over a period), average quarter hour (AQH - the average number of people listening every 15 minutes), time spent listening, (TSL), and market breakdowns by demographic. In the practice of measuring the size of US commercial broadcasting and newspaper audiences cume, short for "cumulative audience" is a measure of the total Time spent listening ( TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U Demographics or demographic data refers to selected population characteristics as used in government Marketing or opinion research or the Demographic profiles Its important to understand that the CUME only counts a listener once, where as the AQH can count the same person multiple times, this is how to determine the TSL. For example, if you looked into a room and saw Fred and Jane, then 15 minutes later saw Fred with Sara. The Cume would be 3 (Fred, Jane, Sara) and the AQH would be 2. (an average of two people in the room in a given 15 minute period)
The seasonal books' 12+ ratings, a measurement of the overall number of people 12 and over listening to a particular station, are available as a free service for noncommercial use in most markets, except in cases where radio companies request an embargo. In international Commerce and politics, an embargo is the prohibition of commerce More detailed data, such as demographics and Arbitrends, are available only by paid subscription.
Portable People Meter
With the interest in the collection of more accurate ratings data, Arbitron has introduced the Portable People Meter (PPM). The Portable People Meter (sometimes mistakenly "Personal People Meter" or PPM, is a device developed by Arbitron to measure how many people are listening The PPM is a wearable portable device much like a pager or cell phone, that electronically records the listening behavior and history of a single panelist throughout the day for several months. The information generated from each monthly survey is used as the currency for radio stations and advertisers/agencies to buy and sell radio advertising. The PPM currency is currently live in Houston, Philadelphia, and Dallas. Philadelphia (ˌfɪləˈdɛlfiə New York will be live by the end of 2007, and the rest of the "top ten" U. S. markets will be measured with the PPM by the end of 2008. [1] In 2006, Arbitron sued competitors International Demographics and IPSOS concerning 3 patents related to technology used by the Portable People Meter. International Demographics is a privately owned corporation based in Houston Texas which collects listener data on radio audiences in the United States The fictional magical formula is spelled IPSOS. Ipsos SA is a global survey -based Market research company headquartered [5]
Financial Performance
Top 10 of the Market Research Sector 2006
| Rank | Company | Sales in 2006 (million USD) |
Growth in % |
|---|---|---|---|
| 1 | Nielsen Company | 3,696. The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been The Nielsen Company is a Dutch-American Media conglomerate, headquartered in New York NY. 0 | 2. 6 |
| 2 | IMS Health Inc. | 1,958. IMS Health ( is an intern consulting and data services company that supplies the Pharmaceutical industry with sales data and consulting services 6 | 8. 9 |
| 3 | Taylor Nelson Sofres | 1,851. Taylor Nelson Sofres (TNS is one of the world’s largest Market research and market information group 1 | 2. 5 |
| 4 | Kantar Group | 1,401. The Kantar Group (TKG based in Fairfield Connecticut, and London, was founded in 1993 as the Information and Consultancy Division of WPP Group Plc 4 | 4. 1 |
| 5 | GfK AG | 1,397. The GfK AG, established in 1934 as the GfK- Nürnberg Gesellschaft für Konsumforschung e 3 | 5. 4 |
| 6 | Ipsos | 1,077. The fictional magical formula is spelled IPSOS. Ipsos SA is a global survey -based Market research company headquartered 0 | 6. 5 |
| 7 | Synovate | 739. Synovate is a leading market research firm owned by the Aegis Group. 6 | 9. 5 |
| 8 | IRI | 665. 0 | 6. 6 |
| 9 | Westat | 425. Westat is an employee-owned Research Corporation serving agencies of the U 8 | 0. 8 |
| 10 | Arbitron | 329. 3 | 5. 9 |
See also
- Nielsen Ratings (for television programs)
- Time spent listening, one of the metrics measured
- List of United States radio markets
- Radio & Records, periodical which publishes Arbitron data for commercial stations
- Radio Research Consortium, non-profit corporation which publishes Arbitron data for non-commercial stations
- The Media Audit, a similar company with different methodology. Nielsen Ratings are audience measurement systems developed by Nielsen Media Research to determine the Audience size and composition of television Television ( TV) is a widely used Telecommunication medium for sending ( Broadcasting) and receiving moving Images, either monochromatic Time spent listening ( TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U Radio & Records ( R&R) was a weekly trade magazine that tracked radio airplay from the various genres including pop country R&B and many others The Radio Research Consortium (RRC is a non-profit research company based in Olney Maryland which provides listener data on radio audiences to non-commercial stations International Demographics is a privately owned corporation based in Houston Texas which collects listener data on radio audiences in the United States
References
- ^ Survey Schedule: 2006-2007. Arbitron. Retrieved on 2007-01-11. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1055 - Theodora is crowned Empress of the Byzantine Empire.
- ^ Roger D. Wimmer. Arbitron Questions. RogerWimmer. com. Retrieved on 2007-01-11. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1055 - Theodora is crowned Empress of the Byzantine Empire.
- ^ Arbitron Ratings Data. Arbitron. Retrieved on 2007-01-11. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1055 - Theodora is crowned Empress of the Byzantine Empire.
- ^ What We Do. Arbitron. Retrieved on 2007-01-11. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1055 - Theodora is crowned Empress of the Byzantine Empire.
- ^ "Arbitron Inc. Files Patent Infringement Suit against International Demographics, Inc., IPSOS Group S.A. And Its Related Entities.", Business Wire, 11-OCT-06. Retrieved on 2008-04-26. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 1467 - The miraculous image in Our Lady of Good Counsel appear in Genazzano, Italy.
External links
- Arbitron Official website
- Ratings - Persons 12+ from Arbitron for commercial stations
- Ratings - Persons 12+ from FMQB for commercial stations
- Ratings - Persons 12+ from Radio and Records for commercial stations
- List of U.S. Radio Markets (ranked by size)
- Nationwide Radio Reference Guide
- DFWRadioArchives - contains historical Arbitron ratings data for Dallas/Fort Worth, TX
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