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An anime music video (abbreviated AMV) is a music video consisting of clips from one or more anime series or movies set to songs; the term usually refers to fan-made unofficial videos. A music video is a Short film or video that accompanies a complete piece of music most commonly a Song with lyrics (anime in Japanese, Fans in Little Italyjpg|thumb|right|Fans in Little Italy Manhattan celebrating the victory of the Italian association football team after the 2006 FIFA World Cup]][[Image Wm-oly-de-cr

Most AMVs are not official music videos released by the musicians, but are rather amateur fan compositions which synchronize video clips with an audio track. AMVs are most commonly informally released, most often over the Internet. Anime conventions frequently run AMV contests or AMV exhibitions. The following is a list of articles of Anime conventions from around the world While AMVs traditionally use footage taken from anime, video game cut-scene footage is also a popular option. (anime in Japanese, A video game is a Game that involves interaction with a User interface to generate visual feedback on a video device. [1] Music used in AMVs is extremely diverse, using such genres as J-Pop, rock, hip hop, pop, R&B, country, and many others. J-pop is an abbreviation of Japanese pop. It refers to Japanese popular musicians and was coined by the Japanese media to distinguish Japanese musicians from foreign musicians Rock music is a genre of Popular music often though not necessarily employing Electric guitar, Bass guitar, and Drums. Hip hop music, also referred to as rap music, is a Music genre typically consisting of a rhythmic vocal style called rap which is accompanied with Pop music as a genre features a noticeable rhythmic element catchy melodies and hooks, a mainstream style and conventional structure Contemporary R&B (also known as R&B, urban) is a Music genre of western Popular music (predominantly American and Canadian Country music is a blend of popular musical forms originally found in the Southern United States and the Appalachian Mountains.

AMVs should not be confused with professional and original animated films produced as music videos for such groups as Daft Punk, or with such short music video films as Japanese musical duo Chage and Aska's song "On Your Mark" by Studio Ghibli. Daft Punk The are the dominant Ethnic group of Japan. Worldwide approximately 130 million people are of Japanese descent of these approximately 127 million are residents of Japan or Chage and Asuka, are a Japanese popular music duo composed of two singer-songwriters from Fukuoka Prefecture Chage (b is a song by the Japanese rock duo Chage & Aska. At their request animator Hayao Miyazaki produced a Music video for the song is a Japanese Animation Film studio, and previously was a subsidiary of Tokuma Shoten. AMVs should also not be confused with fan-made "general animation" videos using non-Japanese video sources such as western cartoons. The term Western world, the West or the Occident ( Latin: occidens -sunset -west as distinct from the Orient) can have multiple meanings "Anime music videos" are a sub-genre of the more general "animated music videos". Parallels can be drawn between AMVs and Songvids, non-animated fan-made videos using footage from movies, television series, or other sources. Vidding is the practice of creating fan-made music videos (sometimes called songvids or fanvids that edit clips from favorite TV shows anime series movies or even official music

Contents

AMV Creation

The creation of an AMV centers on using various video editing techniques to create a feeling of synchronization and unity. Film editing is an art of storytelling practiced by connecting two or more shots together to form a sequence, and the subsequent connecting of sequences to form an Several techniques are available to achieve this:

Publicly Available AMVs

AMV competitions, evaluations, and rankings

AMV and copyright infringement

In certain jurisdictions, the making of AMVs may be permissible under fair use provisions. Fair use is a doctrine in United States copyright law that allows limited use of copyrighted material without requiring permission from the rights holders such as use for Distribution of AMVs is not likely to be protected by fair use provisions as any distribution is likely to constitute public use, whereas fair use is generally restricted to personal use.

AMVs inherently consist entirely of copyrighted and unlicensed material, including entire songs and substantial portions of television series or motion pictures. Thus, legal concerns vary depending on several factors. As a general rule of thumb AMVs can be seen as illegal in the de jure sense, however, legalities concerning copyrights are subject to variation based on the copyright holders' consent. Many AMVs have so far been viewed as acceptable under fair use provisions or have otherwise gone legally unmolested, implying (albeit potentially falsely) a de facto legal validity.

The Japanese culture is generally permissive with regard to the appropriation of ideas. Works such as doujinshi, unauthorized comics continuing the story of an official comic series, are actually encouraged by many anime makers. are self-published Japanese works usually manga or novels They are often the work of amateurs though some professional artists participate as a way to publish material outside the regular [3] These doujinshi take an original copyrighted work and expand upon the story, allowing the characters to continue on after, before, or during the original story. Most anime makers encourage this practice, as it expands their series. Some see it as a tribute while others see it from a business viewpoint that it draws in more support for the anime than it would have had otherwise. Some mangaka create their own doujinshi, such as Maki Murakami's "circle" Crocodile Ave (Gravitation (manga)). is the Japanese word for a comic artist or Cartoonist. Outside of Japan, Manga usually refers to a Japanese Comic book and mangaka is a Shōnen-ai Manga series written by Maki Murakami. It has been adapted into an Anime series directed by Bob Shirohata

Comiket, a convention that occurs twice a year in Tokyo, manages to pull in a crowd of 350,000 fans and artists, most of whom buy, sell, and trade doujinshi. otherwise known as the or CM, is the world's largest comic convention held twice a year in Tokyo, Japan. Lessig has stated, "This market exists in parallel to the mainstream commercial manga market. " Furthermore, cosplay (costume-play) conventions persist across Japan. short for "costume play" is a type of performance art whose participants outfit themselves with often-elaborate Costumes and Accessories, as a specific These are conventions in which people will dress up in homemade costumes made to match specific characters; this practice is not discouraged or prosecuted in any way under Japanese copyright or trademark law. Many notable anime and manga authors will attend both of these types of conventions themselves and convention participants have historically taken this as a sign of the authors' approval. In a similar sense, several original anime cartoonists have flown to various places in the U. S. to attend AMV conventions, especially the larger ones such as Anime Expo and Otakon. Anime Expo, abbreviated AX, is an Anime convention that usually takes place on the July 4 weekend for four days each year in Southern California Many of these animators have also expressed approval of the making of AMVs.

The question has been raised of how such works can continue to exist, or such organizations to flourish, when they do so in legally muddy waters. The answer is that many of the Japanese authors encourage it - several of these authors began their careers with the same kinds of projects they witness anime fans working on today (ex. Clamp). is a Japanese Mangaka group The group's Manga series are often made into Anime after release

While some believe that many U. S. vendors who have acquired anime series or motion pictures have expressed disapproval of AMV works or have insisted said videos be withdrawn from distribution, such is typically untrue. These concerns may be attributed to the way anime conventions who show AMVs as part of their video programming have taken exceptional measures to safeguard themselves against possible liability issues. An anime convention is an event or gathering with a primary focus on Anime, Manga and Japanese culture. A prime example of such extreme measures can be seen in the waiver used by Otakon's AMV Contest, which utilizes heavy legal wording.

In actuality U. S. vendors are known for their willingness to overlook such use of their properties much in the same way the Japanese industry has, however the reasons are not entirely the same. The unofficial stance of U. S. vendors is that AMVs are seen as a form of unpaid advertising for said properties (creating interest in a particular series, and promoting sales) and the relationship between U. S. vendors and AMV creators is commonly considered mutually beneficial. However, U. S. vendors are often legally bound to officially and/or publicly oppose such use as they typically have a contracted responsibility to protect said properties from illegal use. In general, though, they will not aggressively take action as long as they are not explicitly confronted about it. An adage exists in the AMV community that states "the industry knows, but they don't know", meaning that U. S. vendors are aware AMVs exist but officially cannot acknowledge them, lest they be required to take potentially-expensive legal action.

In recent years there has been an increased demand, primarily on the part of the record industry, for the removal of AMVs from sites like YouTube, Google Video, or the AnimeMusicVideos. YouTube is a video sharing website where users can upload view and share Video clips YouTube was created in February 2005 by three former PayPal employees Google Video is a free video sharing website and also a video service from Google that allows anyone to upload Video Clips to Google's web org aggregation site, with particular regard to YouTube due to its hyper-popularity as compared to other AMV sources, as well as its for-profit status. Musical performers and their representative record labels have been requesting the removal of some music videos from websites where they are made available for download. Public discussions and perspectives give varying accounts of exactly how widespread these actions have become. In November of 2005, the administrator of AnimeMusicVideos. org was contacted by Wind-Up Records, requesting the removal of content featuring the work of the bands Evanescence, Creed, and Seether. Wind-up Records is a Record label based in New York City. It was formed in 1997 when Alan and Diana Meltzer purchased Grass Records Evanescence is an American Creed was an American Rock band from Tallahassee, Florida that became popular in the late 1990s and early 2000s Seether is a Post-grunge band from South Africa. They are currently signed to Wind-up Records. [4] This action generated tremendous ill will toward the label since they threatened legal action against the site that would likely have resulted in the cessation of site operations.

With regard to legality, as has been previously stated, AMVs exist in a legal "gray area" that encompasses a wide range of current copyright-related matters.

References

  1. ^ Such video game clips feature in over 10% of current AMVs according to AnimeMusicVideos. org statistics as of February 2007
  2. ^ http://www.tokyopop.com/Robofish/contest/1282896.html
  3. ^ "This is the phenomenon of doujinshi. Doujinshi are also comics, but they are a kind of copycat comic. The creation of doujinshi is governed by a creators' ethic stating that a work is not doujinshi if it is just a copy; the artist must make a contribution to the art he copies by transforming it either subtly or significantly. . . These copycat comics exhibit significant market penetration as well. More than 33,000 "circles" of creators from across Japan produce doujinshi. More than 450,000 Japanese come together twice a year, in the largest public gathering in the country, to exchange and sell them. This market exists in parallel to the mainstream commercial manga market. In some ways, it obviously competes with that market, but there is no sustained effort by those who control the commercial manga market to shut the doujinshi market down. It flourishes, despite the competition and despite the law. " From Chapter One of Free Culture[1] by Lawrence Lessig
  4. ^ "Evanescence, Seether and Creed videos no longer available" - (Discussion on the AnimeMusicVideos. Free Culture How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity ( 2004) (published in paperback as Free Culture Lawrence Lessig (born June 3 1961) is an American academic and political activist org forum, thread created November 15, 2005)

See also

External links

A is a Japanese fan-made video much like an Anime Music Video. Vidding is the practice of creating fan-made music videos (sometimes called songvids or fanvids that edit clips from favorite TV shows anime series movies or even official music The Financial Times ( FT) is a British international business Newspaper. The Annenberg Center for Communication (ACC at the University of Southern California promotes interdisciplinary research in communications between the USC School of Cinematic
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