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Two Bacardi Breezers
Two Bacardi Breezers

Alcopop is a term often used to describe flavored alcoholic beverages including:

  1. malt beverages to which various fruit juices or other flavorings have been added,
  2. beverages containing wine to which ingredients such as fruit juice or other flavorings have been added, or
  3. beverages containing distilled alcohol and added ingredients such as fruit juices or other flavorings. Malt beverage is an American term for both alcoholic and non-alcoholic fermented Beverages in which the primary ingredient is Barley, which has [1]

Other terms include FAB (flavored alcoholic beverage), FMB (flavored malt beverage),[2] PPS (pre-packaged spirit or premium packaged spirits), and RTD (Ready To Drink - Aus & NZ). For a topic outline on this subject see List of basic Australia topics. New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island

Contents

Description

Alcopop drinks tend to be sweet and served in small bottles (typically 330 ml in Europe and 12 fl oz or 355 ml, the normal size of a soda/pop can, in the US and Canada), and between 4% and 7% alcohol by volume. Sweet is one of the five Basic tastes and is almost universally regarded as a pleasurable experience A bottle is a container with a neck that is narrower than the body and a "mouth A fluid ounce (abbreviated fl oz, fl oz or oz fl) is a unit of Volume in both the imperial and the US customary systems Alcohol by volume (abbreviated as abv or ABV) is a standard measure of how much alcohol ( Ethanol) is contained in an Alcoholic beverage In Europe and Canada, alcopops tend to be pre-mixed spirits, including vodka (e. g. Smirnoff Ice) or rum (e. Smirnoff is a brand of vodka now owned and produced by British drinks company Diageo. g. Bacardi Breezer). Bacardi Breezer, Breezer for short is a Rum -based Alcopop with 4% Alcohol (5% in Australasia, Canada and the United Kingdom In the United States, alcopops are often un-hopped beers with added sugar, coloring and flavoring. The hop ( Humulus) is a small genus of Flowering plants native to the temperate Northern Hemisphere. Beer is the world's oldest and most widely consumed Alcoholic beverage and the third most popular drink overall after water and tea Such drinks are legally classified as beers and can be sold in outlets that do not or cannot carry spirit-based drinks.

However, US company Shotpak sells flavored 17. 5% alcohol by volume vodka shots in brightly-colored 50 ml plastic pouches. Alcohol by volume (abbreviated as abv or ABV) is a standard measure of how much alcohol ( Ethanol) is contained in an Alcoholic beverage [3]

According to the U. S. Alcohol and Tobacco Tax and Trade Bureau (TTB):

"Flavored malt beverages are brewery products that differ from traditional malt beverages such as beer, ale, lager, porter, stout, or malt liquor in several respects. The Alcohol and Tobacco Tax and Trade Bureau, shortened to Tax and Trade Bureau or TTB, is a bureau of the United States Department of the Treasury. Flavored malt beverages exhibit little or no traditional beer or malt beverage character. Their flavor is derived primarily from added flavors rather than from malt and other materials used in fermentation. At the same time, flavored malt beverages are marketed in traditional beer-type bottles and cans and distributed to the alcohol beverage market through beer and malt beverage wholesalers, and their alcohol content is similar to other malt beverages in the 4-6% alcohol by volume range.

Although flavored malt beverages are produced at breweries, their method of production differs significantly from the production of other malt beverages and beer. In producing flavored malt beverages, brewers brew a fermented base of beer from malt and other brewing materials. Brewers then treat this base using a variety of processes in order to remove malt beverage character from the base. For example, they remove the color, bitterness, and taste generally associated with beer, ale, porter, stout, and other malt beverages. This leaves a base product to which brewers add various flavors, which typically contain distilled spirits, to achieve the desired taste profile and alcohol level.

While the alcohol content of flavored malt beverages is similar to that of most traditional malt beverages, the alcohol in many of them is derived primarily from the distilled spirits component of the added flavors rather than from fermentation. " (70 Fed. Reg. 194 et seq. ( January 3, 2005). Events 1431 - Joan of Arc is handed over to the Bishop Pierre Cauchon. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. ) [2]

History

These drinks emerged on the US market in the late 1980s when Bacardi introduced the Breezer. Bacardi is the world's largest family-owned spirits company best known as a producer of Rums including Bacardi Superior and Bacardi 151. Bacardi Breezer, Breezer for short is a Rum -based Alcopop with 4% Alcohol (5% in Australasia, Canada and the United Kingdom [4] A growth in popularity occurred around 1993 with Two Dogs, Hooper's Hooch and Zima, which was marketed under the title of "malternative beverage". Two Dogs is a ready to drink beverage that was first introduced in Australia in 1993 and went on to become available throughout the world Hooper's Hooch (often simply referred to as Hooch) is an Alcopop that was most popular during the mid-90s Zima is a lightly-carbonated Alcopop beverage made by the Coors Brewing Company. Later, Mike's Hard Lemonade was released in the United States, with humorous commercials depicting what they called "violence against lemons". Mike's Hard Lemonade Co is a United States -based manufacturer of Beer beverages also known as "malternative" or flavored malt beverages. Smirnoff also came out with another citrus-flavored malt beverage in the United States in the late 1990s called Smirnoff Ice, which promoted itself with flashy commercials, usually involving trendy young people dancing in unlikely situations and places. Smirnoff is a brand of vodka now owned and produced by British drinks company Diageo. Citrus is a common term and Genus of Flowering plants in the family Rutaceae, originating in tropical and subtropical southeast regions of Flavor or flavour is the sensory impression of a Food or other substance, and is determined Malt beverage is an American term for both alcoholic and non-alcoholic fermented Beverages in which the primary ingredient is Barley, which has Smirnoff is a brand of vodka now owned and produced by British drinks company Diageo. (In the UK, Smirnoff Ice is marketed by Diageo as a PPS. Diageo plc () is the largest multinational beer wine and spirits company in the world )

Some have expressed concern that such drinks might appeal to children as they tend to be sweet and brightly colored. Many alcopop advertising campaigns have been criticized as trying to make alcopops appeal to young drinkers. Alcohol advertising is the promotion of Alcoholic beverages by Alcohol producers through a variety of media. In the United Kingdom, that led to a media outcry during the mid-1990s as the tabloid press associated alcopops with under-age drinking which damaged sales and would lead to off-licences withdrawing them from their stores. A tabloid is a Newspaper industry term which refers to a smaller newspaper format per spread to a weekly or semi-weekly alternative newspaper that focuses on local-interest REDIRECT Licensing_laws_of_the_United_Kingdom#Off-licence

In response to a complaint from the Center for Science in the Public Interest (CSPI), the Federal Trade Commission (FTC) conducted an extensive investigation in 2001. The Center for Science in the Public Interest ( CSPI) is a non-profit watchdog and Consumer advocacy group headquartered in Washington D The Federal Trade Commission ( FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act The agency "found no evidence of intent to target minors with the FMB products, packaging, or advertising. Furthermore, after reviewing the consumer survey evidence submitted by CSPI in support of the proposition that FMBs were predominantly popular with minors, the FTC concluded that flaws in the survey's methodology limited the ability to draw conclusions from the survey data. " [5]

The Federal Trade Commission again in 2003 investigated FMB ads, product placement, and internal company marketing documents after a directive from the conferees of the House and Senate Appropriations Committees. "The Commission’s investigation found no evidence of targeting underage consumers in the marketing of FMBs. Adults 21 to 29 appear to be the intended target of FMB marketing"[6] and found that "the majority of FMB drinkers are over the age of 27. "[7]

Nevertheless concern remains. In December 2003, Ireland raised the tax on alcopops to equal that of spirits, the second highest in Europe. Ireland ( Irish: Éire, ˈeːrʲə is a country in north-western Europe. Germany has imposed an extra duty of 0. Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. 80 to 0. 90 euro per bottle effective August 1, 2004. Please update other articles as well to avoid contradiction within Wikipedia e Events 30 BC - Octavian (later known as Augustus enters Alexandria, Egypt, bringing it under the control of the Roman "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed the same way. A wine cooler is an Alcoholic beverage made from Wine and Fruit Juice, often in combination with a Carbonated beverage and Some bottles now carry a warning stating that they are not for consumption by people under the legal drinking age (under 18 in the UK and 21 in the United States). On May 11, 2008, the Australian Government increased the excise tax on alcopops by 70%, to bring it inline with the tax on spirits. For a topic outline on this subject see List of basic Australia topics. There is the concern this tax will encourage consumers to buy straight spirits and mix the drinks themselves, possibly resulting in drinks with a higher alcohol concentration than the premixed alternatives. [1]

The Federal Trade Commission report states, "Further, industry-conducted research on consumers over the age of 21 who use FMBs shows that these consumers generally view the FMBs as substitutes for beer, . . . This research also concludes that consumers are not likely to consume more than two or three FMBs on any occasion because of the products’ sweetness. [7] Therefore, it has been hypothesized that if alcopops became much more popular, heavy drinking would decrease. [2]

Law

California's state assembly recently passed AB 346, a bill which requires manufacturers of alcopops to carry a 'warning' label stating "ATTENTION: THIS DRINK CONTAINS ALCOHOL. " [8] This bill has been praised by groups advocating against alcohol use by minors and younger adults,[9] since these drinks are favored by young people due to their flavor.

List of drinks

Some of these drinks are currently available; others have been discontinued.

Creator Base Sold mixed with Sold in D/C*
Cola Ginger Ale Lemonade Citrus Milk Stimulant US Australia UK
Action Jackson Jericho Jackson Vodka No No Yes Yes No No No No Yes Yes
Bacardi Breezer Bacardi Rum Yes No No Yes No No No Yes Yes No
Black Douglas Black Douglas Scotch Whisky Yes Yes No No No No No Yes  ? No
Bundaberg Rum Bundaberg Rum Rum Yes Yes No No No No No Yes No No
Canadian Club Canadian Club Rye whiskey Yes Yes No No No No  ? Yes  ? No
Country Coolers Jack Daniels Beer Yes No Yes No No No Yes No No No
Hooper's Hooch Bass Brewery Beer No No Yes Yes No No Yes No Yes No
Jack Daniels Jack Daniels Bourbon Whiskey Yes Yes Yes No No No No Yes No No
Jewel Isle Rum Punch Jewel Isle Productions Rum No No No Yes No No No No Yes No
Jim Beam Jim Beam Bourbon Whiskey Yes Yes No No No No No Yes No No
Johnnie Walker Johnnie Walker Scotch whisky Yes Yes No No No No No Yes No No
Lemon Ruski Stolichnaya Vodka No No No Yes No No No Yes  ? No
Mike's Hard Lemonade Mike's Hard Lemonade Co Beer No No Yes Yes No No Yes Yes No No
Pulse Independent Liquor Vodka No No Yes No No Yes No Yes  ? No
Red Square Halewood International Rum, Schnapps, Vodka, No No Yes Yes No No Yes No Yes No
Smirnoff Ice Smirnoff Vodka, Yes No No Yes No Yes Yes Yes Yes No
UDL UDL Scotch whisky, Rum, Vodka, Ouzo Yes Yes Yes No No No No Yes No No
Vodka Cruisers Independent Liquor Vodka No No No Yes No No No Yes  ? No
Vodka Mudshakes Independent Liquor Vodka No No No No Yes No No Yes Yes No
Vodka Kick Global Brands Vodka No No No Yes No No No No Yes No
White Mountain Coolers Stroh Brewery Company Beer No No No Yes No No Yes No No No
WKD Original Vodka WKD Vodka No No No Yes No No No Yes Yes No
Zima XXX Coors Brewing Company Beer No No No Yes No No Yes No No No

See also

References

Footnotes

  1. ^ Illinois General Assembly 1977
  2. ^ a b California Board of Equalization. Flavored Malt Beverages, 2005
  3. ^ Shotpak profile
  4. ^ General
  5. ^ Federal Register: January 3, 2005, Volume 70, Number, Rules and Regulations, p. 228
  6. ^ Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003. p. 22
  7. ^ a b Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003. p. 5
  8. ^ Legislative Inquiry
  9. ^ California Assembly Praised for Passing AB 346 - The Alcopops Warning Label Bill

External links

The Open Directory Project ( ODP) also known as dmoz (from directory

Dictionary

alcopop

-noun

  1. (UK)An alcoholic drink that looks and tastes like a soft drink.
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