Advertising slogans are short, often memorable phrases used in advertising campaigns. A slogan is a memorable Motto or Phrase used in a Political, commercial, Religious and other context as a repetitive expression of They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. A corporate image refers to how a Corporation is perceived It is a generally accepted image of what a company "stands for" ^[1]

Effective slogans

Advertising slogans often play a large part in the interplay between rival companies. An effective slogan usually:

• states the main benefits of the product or brand for the potential user or buyer
• implies a distinction between it and other firms' products - of course, within the usual legal constraints
• makes a simple, direct, concise, crisp, and apt statement
• is often witty
• adopts a distinct "personality" of its own
• gives a credible impression of a brand or product
• makes the consumer feel "good"
• makes the consumer feel a desire or need
• is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by mnemonic devices, such as jingles, ditties, pictures or film sequences on televised commercials
• sounds good

Slogan writers

Usually, slogans are created as advertising copy by professional writers. In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a A mnemonic device (nəˈmɒnɪk is a Memory aid Commonly met mnemonics are often verbal something such as a very short poem or a special word used to help a person remember A jingle is a memorable Slogan, set to an engaging Melody, mainly broadcast on Radio and sometimes on Television commercials. An image (from Latin imago) or picture is an artifact usually two-dimensional that has a similar appearance to some subject &mdashusually A television advertisement or television commercial (often just commercial or advert (US or ad (UK is a span of television programming produced Copywriting is the use of words to promote a Person, Business, Opinion, or Idea. Historically, many of these have been novelists and other writers of serious literature. A novel (from Italian novella, Spanish novela, French nouvelle for "new" "news" or "short story On the other hand, slogans often originate as tiebreakers created by "compers" or competition entrants as a means of elimination in trade competitions, often combined with a submitted proof of purchase of the company's product. In Games and Sports a tiebreaker or tiebreak is used to determine a winner from among players or teams that are tied at the end of a contest or a set of

References

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