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ATI Technologies Inc.
ATI Logo
Fate Merged into AMD
Founded 1985
Defunct 2006
Location Markham, Ontario, Canada
Industry Semiconductors
Products Graphics cards
Graphics processing units
Motherboard chipsets
Video capture cards
Key people Adrian Hartog, president, AMD Canada
Rick Bergman, Sr. VP and GM

ATI Technologies Inc. Markham ( pronounced /ˈmɑrkəm/ 2006 population 261573 is a town located in the Regional Municipality of Ontario (ɒnˈtɛrioʊ is a province located in the central part of Canada, the largest by population and second largest after Quebec Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page The semiconductor industry is the collection of business firms engaged in the design and fabrication of semiconductor devices Once Semiconductors became a viable business A video card, also known as a graphics accelerator card, display adapter, or graphics card, is a hardware component whose function is to A motherboard is the central or primary Printed circuit board (PCB making up a complex electronic system such as a modern Computer or Laptop A chipset is a group of Integrated circuits or chips that are designed to work together and are usually marketed as a single product A Video processing expansion card is a computer Expansion card that allows a computer to receive television signals record video and/or playback video content __FORCETOC__ For the Vice President of the United States, their roles and other information see Vice President of the United States. General Manager or GM for short is a descriptive term for certain executives in a Business operation was a major designer and supplier of graphics processing units, motherboard chipsets, and video display cards. A chipset is a group of Integrated circuits or chips that are designed to work together and are usually marketed as a single product A video card, also known as a graphics accelerator card, display adapter, or graphics card, is a hardware component whose function is to In 2006, the company was acquired by Advanced Micro Devices, although the ATI brand was retained for certain products.

ATI was a fabless semiconductor company conducting in-house research and development and outsourcing the manufacturing and assembly of its products. A fabless semiconductor company specializes in the design and sale of Hardware devices implemented on Semiconductor The phrase research and development (also R and D or more often R&D) according to the Organization for Economic Co-operation and Development, refers Outsourcing is Subcontracting a process such as product design or Manufacturing, to a Third-party company Its main competitor was NVIDIA in the graphics and handheld market. The multinational NVIDIA Corporation ( (ɪnˈvɪdiə specializes in the manufacture of graphics-processor technologies for Workstations The flagship product, the Radeon series of graphics cards, directly competes with NVIDIA's GeForce. ATI Radeon is a brand of Graphics processing units (GPU that since 2000 has been manufactured by ATI Technologies and subsequently AMD and is GeForce is a Brand of PC graphics processor units (GPUs designed by Nvidia. The two companies' dominance of the market forced other manufacturers into niche roles.

Contents

History

The company was founded as Array Technologies Incorporated in 1985 by immigrants Kwok Yuen Ho[1] of Guangzhou, and Benny Lau and Lee Ka Lau of Hong Kong. Guangzhou ( Jyutping: Gwong²zau¹; Yale: Gwóngjàu) is the Capital and a Sub-provincial city Hong Kong ( officially the Hong Kong Special Administrative Region, is a territory located on China 's south coast on the Pearl River Delta, and borders [2] Working primarily in the OEM field, it produced integrated graphics cards for large PC manufacturers like IBM and Commodore. An original equipment manufacturer, or OEM is typically a company that uses a component made by a second company in its own product or sells the product of the second company International Business Machines Corporation abbreviated IBM and nicknamed "Big Blue", is a multinational Computer Technology Commodore, the commonly used name for Commodore International, was a US-American Electronics company based in West Chester Pennsylvania By 1987, it had grown into an independent graphics card retailer, introducing EGA Wonder and VGA Wonder graphic card product lines under its brand that year. [3] In May 1991, the company released Mach8, its first product able to process graphics without the CPU. Mach32 debuted in 1992 and offered improved memory bandwidth and GUI acceleration performance. ATI Technologies Inc. went public in 1993 with stock listed at NASDAQ and Toronto Stock Exchange. The NASDAQ (acronym of National Association of Securities Dealers Automated Quotations) is an American Stock exchange.

ATI headquarters in Markham, Ontario, Canada.
ATI headquarters in Markham, Ontario, Canada.
ATI's Silicon Valley office.
ATI's Silicon Valley office. For the valley nicknamed "Silicone Valley" see San Fernando Valley.

In 1994, the Mach 64 accelerator debuted, powering the Graphics Xpression and Graphics Pro Turbo. It offered hardware support for YUV-to-RGB color space conversion in addition to hardware zoom, early techniques of hardware-based video acceleration. A Color model is an abstract mathematical model describing the way Colors can be represented as Tuples of numbers typically as three or four values or color components

ATI introduced its first combination of 2D and 3D accelerator under the name 3D Rage. 3D computer graphics (in contrast to 2D computer graphics) are graphics that use a three-dimensional representation of geometric data that is stored in the computer The ATI RAGE is a series of graphics chipsets offering GUI 2D acceleration, video acceleration and 3D acceleration. This chip was based on the Mach 64 but it featured elemental 3D acceleration. The ATI Rage line powered almost the entire range of ATI graphics products. In particular, the Rage Pro was one of the first viable 2D-plus-3D alternatives to 3Dfx's 3D-only Voodoo chipset. The ATI RAGE is a series of graphics chipsets offering GUI 2D acceleration, video acceleration and 3D acceleration. 3dfx Interactive was a company that specialized in the manufacturing of 3D Graphics processing units and later Graphics cards After dominating the field 3D acceleration in the Rage line advanced from the basic functionality within the initial 3D Rage to a more advanced DirectX 6.0 accelerator in the 1999 Rage 128. Microsoft DirectX is a collection of Application programming interfaces (APIs for handling tasks related to Multimedia, especially Game programming and The ATI RAGE is a series of graphics chipsets offering GUI 2D acceleration, video acceleration and 3D acceleration.

The All-in-Wonder product line introduced in 1996 was the first combination of integrated graphics chip with TV tuner card and the first chip that enabled to display computer graphics on a TV set. A TV tuner card is a computer component that allows Television signals to be received by a Computer. [4] The cards featured 3D acceleration powered by ATI's second generation 3D Rage II, 64-bit 2D performance, TV-quality video acceleration, analog video capture, TV tuner functionality, flicker-free TV-out and stereo TV audio reception.

ATI made an entrance into the mobile computing sector by introducing 3D-graphics acceleration to laptops in 1996. A laptop computer, also known as a notebook computer, is a small Personal computer designed for mobile use. The Mobility product line had to meet requirements different from desktop PC, such as minimized power usage, reduced heat output, TMDS output capabilities for laptop screens, and maximized integration. Transition Minimized Differential Signaling ( TMDS) is a technology for transmitting high-speed serial data and is used by the DVI and HDMI video interfaces In 1997, ATI acquired Tseng Labs's graphics assets, which included 40 engineers. Tseng Laboratories Inc (also known as Tseng Labs or TLI) was a maker of Graphics chips and controllers for IBM PC compatibles, based in An engineer is a person professionally engaged in a field of Engineering.

The Radeon line of graphics products was unveiled in 2000. The initial Radeon graphics processing unit was an all-new design with DirectX 7. 0 3D acceleration, video acceleration, and 2D acceleration. Technology developed for a specific Radeon generation could be built in varying levels of features and performance in order to provide products suited for the entire market range. The range stretches from the high-end Radeon HD 2000/3000 series, which support DirectX 10. The Graphics processing unit (GPU codenamed R600 is the foundation of the Radeon HD 2000/3000 series and the FireGL 2007 series Video 1 Unified shader model technology, to Mobility Radeon products for laptops, and to the budget series, such as Radeon X1300. Unified Shader Model term is used to describe two similar but separate concepts Unified Shading Architecture and Unified Shader Model ATI's "R520" core (codenamed Fudo) is the foundation for a line of DirectX 9 Later generations expanded this to include flexibility for easy construction of both integrated and discrete parts from the same technology. [5]

In 2000, ATI acquired ArtX, which engineered the Flipper graphics chip used in the Nintendo GameCube game console. ArtX was a company formed in 1997 by a group of engineers from Silicon Graphics, Inc The, often abbreviated as GCN, is Nintendo 's fourth home Video game console and is part of the sixth generation console era. The, often abbreviated as GCN, is Nintendo 's fourth home Video game console and is part of the sixth generation console era. They have also created a modified version of the chip (codenamed Hollywood) for the successor of the GameCube, the Wii. Hollywood is the name of the Graphics Processing Unit (GPU used in Nintendo's Wii Video game console. The, often abbreviated as GCN, is Nintendo 's fourth home Video game console and is part of the sixth generation console era. ATI was contracted by Microsoft to create the graphics core (codenamed Xenos) for the Xbox 360. Microsoft Corporation is an American multinational Computer technology Corporation, which rose to dominate the Home computer The Xbox 360 is the second Video game console produced by Microsoft, and was developed in cooperation with IBM, ATI, and SiS. Later in 2005, ATI acquired Terayon's Cable Modem Silicon Intellectual Property strengthening their lead in the consumer digital television market. [6] K. Y. Ho remained as Chairman of the Board until he retired in November 2005. Dave Orton replaced him as the President and CEO of the organization. David E Orton is the former CEO of ATI Technologies. He joined ATI as a result of an acquisition of ArtX, a high-tech SME, in April 2000 where A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator

On July 24, 2006, AMD and ATI announced a plan to merge together in a deal valued at $5. 4 billion. The merger closed on October 25, 2006. [7] The acquisition consideration included over $2 billion financed from a loan and 56 million shares of AMD stock. [8] ATI retained its name, logos and trademarks. ATI's then CEO Dave Orton was made the Executive Vice President of Visual and Media Businesses. [9]

It was reported that in December 2006 AMD/ATI, along with its main rival NVIDIA, received subpoenas from the United States Department of Justice regarding possible antitrust violations in the graphics card industry. For animal rights group see Justice Department (JD The United States Department of Justice ( DOJ) is a Cabinet department United States antitrust law is the body of Laws that prohibits anti-competitive behavior (monopoly and Unfair business practices. [10]

In July 2007, AMD announced the resignation of Dave Orton. ATI, a subsidiary of AMD, is called the Graphics Product Group (GPG) inside the company. [11] The top-level management of the Graphics Product Group consists of Rick Bergman, Senior Vice President and General Manager and Adrian Hartog, Senior Vice President and General Manager of Consumer Electronics Group. Both report to Héctor de Jesús Ruiz, CEO and Chairman of AMD. [12]

Products

In addition to developing high-end GPUs (originally called a VPU, visual processing unit, by ATI) for PCs, ATI also designs embedded versions for laptops (Mobility Radeon), PDAs and mobile phones (Imageon), integrated motherboards (Radeon IGP), set-top boxes (Xilleon) and others. The Imageon (previously ATI Imageon) is a line of media processors developed by ATI providing graphics acceleration and other multimedia features for handheld devices A set-top box (STB or set-top unit (STU is a device that connects to a Television and an external source of signal, turning the signal into The AMD Xilleon video processor (previously branded as ATI Xilleon) is a 32-bit System-on-a-chip MIPS processor for use in

ATI's Ruby fictional female character
ATI's Ruby fictional female character

ATI promotes some of its products with the fictional "Ruby" female character, a "mercenary for hire. "[13] Computer animated videos produced by RhinoFX about Ruby on a mission (being a sniper, saboteur, hacker and so on) are displayed at large technology shows such as CeBIT, CES. CeBIT ( Ce ntrum der B üro- und I nformations' t' echnik; German for "Centre of Office and Information technology" is the The International Consumer Electronics Show (CES is a Trade show held each January in Las Vegas, Nevada, and is sponsored

Computer graphics chipsets

A Radeon X1900 series graphics card.
A Radeon X1900 series graphics card.

Personal computer platforms and chipsets

See also: Comparison of ATI chipsets and Comparison of AMD chipsets

In addition to the above chipset ATI has announced that a deal has been struck with CPU and Motherboard manufacturers as of 2005, particularly Asus and Intel, to create onboard 3D Graphics solutions for Intel's new range of motherboards that will be released with their range of Intel Pentium M-based desktop processors, the Intel Core and Intel Core 2 processors, the D101GGC and D101GGC2 chipset (codenamed "Grand County" [18]) based on the Radeon Xpress 200 chipset. A motherboard is the central or primary Printed circuit board (PCB making up a complex electronic system such as a modern Computer or Laptop ASUSTeK Computer Incorporated (Asus () ( is a Taiwan -based multinational company that produces Motherboards Graphics cards Optical drives Overview The Pentium M represented a new and radical departure for Intel as it was not a low-power version of the desktop-oriented Pentium 4, but instead a heavily modified The Core brand refers to Intel 's 32-bit mobile Dual-core X86 CPUs that derived from the Pentium M branded processors The Core 2 brand refers to a range of Intel 's consumer 64-bit dual-core and 2x2 MCM quad-core CPUs with the X86-64 instruction set The Radeon Xpress 200 is a computer Chipset released by ATI. The chipset supports AMD 64-bit processors ( Socket 939 and 754) as well However, high-end boards with integrated graphics processor (IGP) will still use Intel GMA integrated graphics processors. The Intel Graphics Media Accelerator, or GMA, is Intel 's current line of graphics processors (GPUs built into various Motherboard chipsets The deal with Intel was deemed to be officially ended with the purchase of ATI Technologies from AMD in July 2006, with Intel announcing SiS IGP chipset (D201GLY chipset, codenamed "Little Valley") for entry-level desktop platform, replacing the "Grand County" series chipsets. Silicon Integrated Systems (SiS Traditional Chinese: 矽統科技) is a company that manufactures among other things motherboard chipsets

Multimedia and Digital TV solutions

Console graphics solutions

Xenos, the Xbox 360 GPU
Xenos, the Xbox 360 GPU

Handheld chipsets

High Performance Computing

ATI graphics drivers

Main article: ATI Catalyst Drivers

ATI currently provides proprietary drivers, called ATI Catalyst, for Microsoft Windows Vista, Windows XP, Mac OS X, and Linux. ATI Catalyst is a utility software driver package for several ATI products for several operating systems In computing a device driver or software driver is a Computer program allowing higher-level computer programs to interact with a Hardware device Microsoft Corporation is an American multinational Computer technology Corporation, which rose to dominate the Home computer Windows Vista (ˈvɪstə is a line of Operating systems developed by Microsoft for use on Personal computers including home and business desktops Windows XP is a family of 32-bit and 64-bit Operating systems produced by Microsoft for use on Personal computers including home and Mac OS X (mæk oʊ ɛs tɛn is a line of computer Operating systems developed marketed and sold by Apple Inc, the latest of which is pre-loaded on all currently Linux (commonly pronounced ˈlɪnəks Linux users have the option of both the old proprietary (R200 and above) and new open source (R480 and below) drivers.

In an interview with AMD official Hal Speed, it was suggested that AMD were strongly considering making at least the functional part of the ATI drivers open source. [24] However, at least until the merger with AMD was complete, ATI had no plans to release their drivers as open source code:

Proprietary, patented optimizations are part of the value we provide to our customers and we have no plans to release these drivers to open source. In addition, multimedia elements such as content protection must not, by their very nature, be allowed to go open source.

ATI statement, August 2006, [1]

See also

References

  1. ^ K.Y. Ho biography on ATI website
  2. ^ University of Toronto Division of University Advancement page, retrieved February 28, 2008
  3. ^ History of AMD at AMD.com
  4. ^ History of AMD - 1996 at AMD.com
  5. ^ TeamB3D. ATI Radeon is a brand of Graphics processing units (GPU that since 2000 has been manufactured by ATI Technologies and subsequently AMD and is A video card, also known as a graphics accelerator card, display adapter, or graphics card, is a hardware component whose function is to Video In Video Out, usually seen as the Acronym VIVO (commonly pronounced vee-voh is a graphics card port which enables some Video cards This page contains general information about ATI 's GPUs and video cards based on official ATI specifications in table form This is a comparison of chipsets manufactured by ATI Technologies. fglrx is the name of the Linux display driver used for ATI Radeon and ATI FireGL family video adapters and stands for "FireGL and Radeon Sir Eric Demers on AMD R600, Beyond3D, June 14, 2007: p. 3.
  6. ^ press release
  7. ^ Press Release
  8. ^ AMD page
  9. ^ AMD 2006 December Analyst Day page
  10. ^ Justice Dept. subpoenas AMD, NVIDIA. New York Times (01 December 2006). Events 800 - Charlemagne judges the accusations against Pope Leo III in the Vatican Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar.
  11. ^ AMD 2007 Analyst Day page
  12. ^ Corporate Information - Executive Biographies at AMD.com
  13. ^ Ruby's Headquarters at ATI.de
  14. ^ DailyTech report
  15. ^ Gavrichenkov, Ilya. ATI RADEON 9100 IGP Integrated Chipset Review, X-bit Labs, December 1, 2003.
  16. ^ Wasson, Scott. ATI's Radeon Xpress 200 chipset, Tech Report, November 8, 2004.
  17. ^ ATI product page of Xpress 1250
  18. ^ Intel Boxed Desktop Board Quick Guide (December 2006)PDF (15. 7 KiB)
  19. ^ DailyTech report
  20. ^ page 10 and 15
  21. ^ DailyTech report, retrieved September 17, 2007
  22. ^ The Inquirer report
  23. ^ AMD press release, retrieved July 27, 2007
  24. ^ 'AMD talks about ATI' at InfoWorld.com

External links

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